Primula has launched Signature Blend Mature Cheddar Cheese, on sale now in your local Sainsbury’s store.
Packed with British mature cheddar cheese, this Primula Signature flavour has been described as the perfect blend of Mature and Extra Mature Cheddar.
Primula’s new flavour will become the brand’s most intensely cheesy recipe, boasting 68% cheese content to satisfy the nation’s love of Cheddar.
Whether you’re spreading it on your morning toast, crafting the perfect sandwich, or just enhancing your favourite recipes, Mature Cheddar Cheese is the ultimate choice for intensely creamy snacks – available for just £1.85.
Mature Cheddar Cheese is not only a treat for the taste buds but also a source of essential nutrients, boasting high protein and calcium for strength and bone health. This Signature choice also caters to dietary preferences as it is suitable for vegetarians and those following a gluten-free diet.
Gareth Watson, Brand Communications Manager at Primula, commented on the news: “Our commitment to excellence extends almost 100 years, and it’s something we sprinkle into every product we whip up. Our latest flavour, Signature Blend Mature Cheddar Cheese, is no exception.
“Now available in 270 Sainsbury’s stores across the UK, our careful selection of premium ingredients ensures an indulgent experience for cheese lovers, whatever the occasion.”
Primula is owned by Kavli Trust, a charitable foundation, and all profits made on Mature Cheddar will be donated to good causes. Last year, the organisation was responsible for over £3 million in donations to UK charities and local beneficiaries.
For further information, head here: www.primula.co.uk
Images supplied
