Overfinch, the original bespoke Land Rover brand, is expanding its presence in the UK with the opening of a new boutique showroom in Knutsford, Cheshire.

Overfinch have been building personally commissioned Range Rovers since 1975, bringing a tailor-made experience to their clients for over 40 years. Bespoke craftsmanship is in the heart of every vehicle they commission, from carbon fibre body enhancements, performance wheels and handmade leather interiors.  


The new boutique is their first showroom outside of London. The luxury automotive brand will be opening its doors on December 3rd, 2020, subject to COVID-19 restrictions, with official opening events scheduled for Spring 2021. 

The new boutique occupies the former McLaren showroom at Canute Place, Knutsford. The facility will display up to five vehicles, including a selection of current performance and luxury models, as well as unique heritage restorations such as the iconic Defender and the two-door Range Rover. The showroom is perfectly in line with the personalised Overfinch retail experience, offering an exclusive space to commission your custom-made vehicle. 

Ben Goodfellow, General Sales Manager of Overfinch, explained the rationale for a new retail outlet in Cheshire: “The new Overfinch showroom is an excellent addition to the existing St Johns Wood boutique. We have had a strong brand presence in the northwest for the past decade, and we are looking to build on that customer support with a dedicated facility and higher responsive service levels welcoming new and existing clients. 

“There is a strong demand in Cheshire and beyond to invest in this key region, and we are excited at the prospect of marking another significant milestone for the brand. 

“In the run-up to Christmas, we want to create a relaxed, retail environment that is focused on individual clients. In the new year, we have big plans for the showroom to be both a destination and events space as we announce several luxury brand partnerships”. 

Ahead of Christmas, Overfinch intends to serve customers in line with government guidance by-appointment-only or home-delivery service.  For further information on Overfinch please visit www.overfinch.com or call 03330 063083

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