Global beauty sales are predicted to exceed 2019 levels this year – and consumers are optimistic. So, what better what to support the industry’s recovery than with a new hairstyle, cut or colour?
To discover which hairstyles have been the most popular of 2022 so far, data analysts at Milk + Blush conducted research* to find out what Brits have been searching for the most. They found the most popular hairstyles to be the following:
Curtain Bangs
According to Google, curtain bangs are the most searched for style.
With 90,500 monthly searches on average this year, residents in Northern Ireland are the biggest fans.
Adopted by stars such as Beyonce, Billie Eilish and JLo, this classic style is the perfect way to frame a face and add a feminine touch to your look.
The good news is that curtain bangs work on any length of hair. Plus, the style suits most face shapes due to its versatility, especially those with oval, round and rectangular faces.
Bottleneck bangs
A hybrid between full and grown out fringes, bottleneck bangs have been seen on the likes of stars such as Alexa Chung and Margot Robbie.
Described as a ‘parred back’ curtain bang – this style starts off narrower towards the centre of the forehead and gets wider and longer as it skims your cheekbones and flatters your face shape.
On average, this look has been searched for a whopping 14,500 times so far and is primarily favoured in Scotland.
Hair braids
The third most searched style is hair braids, with 12,100 average monthly searches.
Traditionally seen on Afro-Caribbean hair, this trend can be worn all over or adapted as ‘baby braids’ – as seen on Hayley Beiber and Zoe Kravitz – which are versatile for all textures and lengths and styles.
They are a great, effortless style that adds a cute, boho feel to any look.
French bob
Oozing French-girl cool, the French bob has become the hairstyle of the moment. Typically, shorter than your standard chin-length bob, the real differentiator is length, texture and it’s always paired with a fringe.
Most suited to oval, long and heart-shaped faces, this haircut is one that almost anyone can wear.
And with 8,100 monthly searches and a 179 percent increase over the last year, it seems this trend could be here to stay for a while longer.
Ponytail extensions
While there has been a lot of hype around shorter hairstyles this year, the sleek high ponytail is still here to stay.
And what better way to have the best of both worlds than investing in a clip-in ponytail?
Following in the footsteps of superstar Ariana Grande, you can add length and volume to your ponytail for a more dramatic and glamorous look.
Ponytail extensions have been searched for 5,400 times a month on average so far this year.
Sitting at the lower end of the top 10, bouncy blowout and expensive blonde might not have had as many searches as the other popular styles.
Yet, with 425 percent and 600 percent increases, respectively over the last year – these two styles look set to be the next big thing in most popular hairstyles as we move into Summer 2022.
By Hair Expert Nicole Petty at Milk + Blush
*All data found using Google Keyword Planner for monthly search volumes and Google Trends for regional and peak interest statistics.
