Building on its acclaimed racing cars collaborations, the brand fuses motorsport edge with Parisian sophistication for a travel-ready line.
Sprayground, the cult-favourite travel and streetwear brand beloved by celebrities and travellers alike, today unveiled its Sharks In Paris GT collection—a bold new chapter in its racing-inspired design legacy. Merging the sleek audacity of motorsports with the timeless elegance of Parisian luxury, the collection redefines high-octane travel fashion for 2025.
A Nod to Heritage, A Leap Into Luxury
The collection takes inspiration from Sprayground’s 2021 Miami Formula 1 partnership, which debuted viral designs like the shark-graphic-wrapped race car and streetwear staples. This time, the brand shifts focus to luxury travel, channelling the adrenaline of the racetrack into functional, jet-set-ready accessories. Think: checked motifs with a Parisian style, the brand’s signature shark mouth graphic, and dynamic red, white, and blue detailing that nods to both racing stripes and the French tricolour.
Key Features
- Design Inspiration: Motorsports precision meets Paris’ couture heartbeat.
- Product Range: Backpacks, hard-shell carry-ons, crossbody bags, clutches, duffles, and even toiletry kits—all designed for seamless style transitions from airport terminals to city streets.
- Standout Details: Lightweight yet durable materials, anti-theft zippers, and modular compartments (because even rebels need organization).
Quotes
“With Sharks In Paris GT, we wanted to capture the thrill of the racetrack and blend it with the sophistication of Parisian style,” says David BenDavid (DBD), Sprayground’s founder. “This collection is designed for those who see the journey as part of the destination.”
Why It Matters
- Trend Alignment: Taps into the 2025 “sport-luxe” trend (see: Balenciaga’s racing boots, Louis Vuitton’s Grand Prix trunks).
- Function Meets Fantasy: Targets Gen Z and millennial travelers who refuse to sacrifice Instagram-worthy aesthetics for practicality.
- Global Appeal: The Sprayground connection broadens its reach beyond motorsport enthusiasts to luxury fashion audiences.
Availability & Pricing
Available now on Sprayground.com and at select high-end retailers worldwide.
Prices range from $40 (wallets) to $200 (hard-shell carry-ons).
About Sprayground
Our passion is to bring thought-provoking, innovative and dynamic accessories and backpacks that are easily identifiable but difficult to recreate in the global marketplace. Our mission is to be the top global backpack and accessories company. expressing rebellion. individuality and creativity are the foundations of Sprayground and of our customer base. Overlaying those foundations with qualities of excellence, style and an emphasis on being the innovator for the next wave of design is what we do & who we are. Today, Sprayground has evolved into a global brand that has high brand awareness and a fanbase that will go to extreme measures to get their hands on our highly sought after limited designs. Sprayground strives to keep pushing the envelope of creativity. Sprayground is focused on creating, designing and selling rebellious, edgy. and innovative trendsetting products to the streetwear fashion and lifestyle market.
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