In an age where brands are battling fiercely across the digital realm, what’s one way to think out of the box? Print!
Apparently, close to 82% of internet users even today rely on print advertisements to make a purchase decision. Hence, it only makes sense for businesses to leverage innovative new tools in print marketing to stand out.
Especially now that there are several advanced and creative print marketing tools being invented like teardrop flags and pop-up cards, it is the best time to leverage an off-beat print strategy to make an impact.
Here is a list of 6 out-of-the-box print marketing tools to try for your business today.
Printed mailers
Contrary to what we would expect in this digital age, direct mailer response rates have increased by up to 14% in the last 10 years. What’s more interesting is that email response rates have declined by nearly 57% during the same time.
Clearly, now is the best time to invest in creative printed mailers.
People always like receiving interesting things in the mail. The key is to distinguish your mailer piece from the rest of the trashy ones. For this, try incorporating new and catchy colours, imagery, and unique design elements. More importantly, make the copy precise and compelling. Effective mailers often deliver some form of value to the reader as well through coupon codes and deals. To spice things up, try attaching a gift card or an exclusive event invite so that the readers might be induced to save the mailer as well, leading to a subconscious form of brand marketing.
Table tents
Table tents are one of the most effective print assets when it comes to brand marketing. They casually sit at a person’s table subconsciously instilling the brand’s existence in their mind. Today, print advertising innovators have invented more ways for businesses to utilise table tents, engaging calendars being one of them. They combine utility with creativity by giving something for the person to look at while also having to engage with the calendar every month or day (by flipping the leaf or toggling the dates), thereby ensuring that they see the brand name and its offerings regularly.
To offer a unique experience, consider adding clean-cut images or engaging elements throughout the tent that will provoke thought. You can also use table tents with the products that you offer.
Custom flags
Customised flags are the latest innovation in print media. They are unique in their usage and come in unconventional shapes that are bound to attract the average person. Plus, they are versatile and practically limitless in usage possibilities. Expert print advertisers offer several interesting types of customisations in flag printing to allow brands to stand out.
VC Print offers two shapes – feather and teardrop flags, both of which can be customised and incorporated for your business in several ways. For example, you can install them on your storefront or display them at an exhibition in front of your stall.
Pop-up cards
Pop-up cards are a creative upgrade to regular business cards. As opposed to offering an ordinary high-quality card (which is also quite effective) for prospects to consider, incorporate a fun and engaging addition in the form of a pop-up. It will not only be a delightful surprise for the reader but will also make them associate the endearing experience with your brand, being that it is unique.
Pop-ups are ideal for brands selling creative products and services, such as in the fashion, beauty, or lifestyle categories. However, creative minds will be able to come up with brand-appropriate ways to incorporate pop-up cards into the concoction regardless of the industry.
Scented prints
What better way to make a prospective customer remember your brand than with a distinct scent? Combine creative and out-of-the-box print assets such as pamphlets or mailers with a pleasant scent to deliver an unconventional ad experience to the reader. For example, try adding a “rub and smell” element into a magazine ad if you are a fragrance brand to let the readers in on a preview. You can also consider mailing a scented card in an envelope to invite prospects to a new launch event or store opening.
With scented print assets, there are two key pointers to take care of; first, ensure that the scent is distinct and aligns with your brand image, second, the scent must be relevant to the product or event that you intend to use it for. The idea is to let the readers connect the scent with your brand even after a while.
Merchandise
Last but not least is merchandise; a tried and tested form of print marketing asset class that many brands across industries use today. A distinct advantage of merchandise is that it is super-versatile; irrespective of what your niche or product offering is, you can find ways to create utility-infused merchandise to promote your brand. From pens to T-shirts, to baseball caps, umbrellas, drawstring backpacks, and simple stickers, the possibilities are endless with customizable products. You can also release merchandise in conjunction with an event to further increase its impact. Needless to say, a thoughtfully devised marketing strategy combining various channels including merchandise will deliver stellar results.
Wrapping up
Considering that consumers have a newfound inclination towards print media today, using innovative print marketing strategies is one of the most sensible ways to promote your business. In keeping with the trend, advertising, and print brands are inventing fresh new assets to leverage as well. From creative table tents to teardrop flags and scented mailers, there are multiple interesting options for you to try. Seek inspiration from our list and invest in a print avenue to see worthwhile results.
For reliable and custom flag printing for your brand, contact VC Print. Take advantage of tailored solutions in teardrop flags and feather flags suitable for various installations in the city.
VC Print : Nimesh Kerai
Serving as the Head of Printing at VC Print, Nimesh Kerai is a distinguished expert in the field. His remarkable technical skills, combined with his keen awareness of the latest advertising trends, have propelled the company to notable success. Over the years, Nimesh has gathered a wealth of knowledge, which he frequently imparts through engaging and informative blog posts.
https://www.linkedin.com/company/vital-concept-ltd
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