Spring Hotels explains why more travellers are swapping packed itineraries and prescriptive wellness routines for slower, simpler holidays that prioritise rest and feeling good.
In recent years, the idea of a wellness holiday has often been shaped by carefully planned programmes. From sunrise yoga and fitness retreats to longevity treatments and curated daily itineraries, the focus has frequently been on making the most of every moment. Whilst there is still a place for that, Spring Hotels is seeing guests across its six-hotel portfolio in south Tenerife increasingly seek something a little simpler.
Rather than returning home feeling like they’ve completed another programme, they’re looking for holidays that leave them rested, reconnected and genuinely refreshed. More time together. More time outdoors. Less pressure to plan every hour of the day.
It’s a shift the hotel group has seen become increasingly apparent throughout 2026 – one it has come to describe as The Spring Feeling.
It’s not a prescriptive approach to wellness. It’s simply the feeling guests leave with after enjoying the things everyday life often doesn’t allow time for: long breakfasts, afternoons spent with a good book, leisurely dinners, live music and quality time with the people they love.
This observation reflects wider changes taking place across the travel industry. ABTA reports that 90% of 25 to 34-year-olds believe holidays are important for their mental wellbeing, compared with 80% of UK adults overall. British Airways has also identified a growing appetite for slower travel, with almost one in five UK travellers saying they ignore the clock entirely on holiday, choosing to eat, sleep and explore whenever they choose.
Together, these trends point to a broader shift in what travellers want from their time away: less pressure to maximise every moment, and more freedom to rest, recharge and enjoy a holiday at their own pace.
Jo Robinson, Chief Sales Officer at Spring Hotels, says the change has been gradual, but unmistakable.
“Guests still want to enjoy themselves, explore and make the most of their holiday, but there’s definitely been a shift in what that looks like. More people are telling us they simply want to switch off. They’re less interested in sticking to a schedule and more interested in feeling better than when they arrived.”
Across its six-hotel portfolio in south Tenerife, Spring Hotels has focused on creating experiences that give guests more freedom over how they spend their days. Tenerife’s climate means days are lived outdoors, with breakfast on the terrace, afternoons by the pool or sea and evenings that continue outside long after dinner.
A standout example is Beats & Brunch at Spring Hotel Vulcano, where guests can enjoy brunch until midday alongside live DJs, removing the pressure of setting an alarm to make breakfast by 10am. The experience creates a relaxed, sociable atmosphere where the morning doesn’t feel rushed, setting the tone for a day shaped by choice rather than a timetable.
Although it wasn’t created as a wellness product, the experience naturally reflects what many travellers now value most: holidays that feel easy.
For Jo, that’s exactly the point.
“We don’t think people are necessarily searching for another version of wellness. They’re looking for holidays where they don’t have to think too much. Sometimes the best part of the day is sitting by the pool with a book, staying a little longer over dinner or listening to live music without checking the time. Those are often the moments guests remember long after they’ve gone home.”
The appeal of that slower pace isn’t surprising. Mental Health UK’s 2026 Burnout Report found that 91% of adults experienced high or extreme levels of pressure or stress during the previous year. Against that backdrop, it’s perhaps unsurprising that more travellers are looking to use holidays as an opportunity to step away from the demands of everyday life rather than simply fitting more into their time away.
For Spring Hotels, that’s the essence of The Spring Feeling. Not prescribing how people should relax. Not asking them to optimise every moment. Simply creating the space to enjoy the simple pleasures that make people feel like themselves again.
Because sometimes, feeling good doesn’t come from doing more. It comes from finally giving yourself permission to do a little less.
For more information about Spring Hotels, visit www.springhoteles.com.
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