Very few businesses completely understand the ways of effective marketing. In a crowded market, every business has to come up with something new to stand out among competitors.
While mostly businesses rely on reviewing articles as a content marketing tool, using audio and especially visuals can really transform a business’ marketing strategy overall. Videos not only provide the moving pictures, but when combined with audio and words, video technology can effectively deliver brand messages to potential clients.
As the saying goes, ‘content is king’, using videos with great content quality can bring transformations in business you have never thought before. Video can be a great way to introduce new products and catch the eyes of potential customers. No doubt, articles provide significant brand awareness, but research shows that people are more likely to understand and remember a message when given audio-visually.
Here are a few reasons why video technology as a tool can help transform a business.
1. Cost-Effective Marketing Solution
Promoting a business through video is much more cost-effective than other ways for marketing. You do not have to create a great quality video to send your message. Research shows that people are more interested in the content of the video rather than its quality.
You do not need expensive gear to shoot videos. You can simply use your smartphone camera and edit videos using an online video editor. However, if you can afford it, you can always hire professionals to do the job for you.
2. Boosts Sales And Conversion Rate
It is a matter of fact that adding a video on your business’ landing page can boost your conversions by 80%. Since video can explain the product or service of your brand much better than words, it has been noticed that after watching a video, people are most likely to buy that product.
Therefore, using video technology as a tool can help a business make money.
3. Helps Build Trust
Ever since online shopping became a trend, video as a marketing tool has become more important for a business. 53% of the people said that they watch a promotional video or a video review of a product before going for online purchase. Therefore, video technology can help businesses by building customers’ trust, which ultimately helps increase ROI, conversions, and sales.
4. Improves Visibility
Businesses that use video as a content marketing tool have a better chance of standing out in search engine rankings. Ever since Google bought Youtube, it considers video marketing when ranking websites on the search page. According to Google, a business is 53 times more likely to show up first if it has a video embedded on its landing page.
5. Appeals Mobile Users
Most of the potential customers use mobile phones to search for products and services. Videos are more likely to reach potential customers than tv commercials and other ways of marketing. Secondly, mobile users avoid reading long review articles when buying a product. But they can easily watch videos to help them make an informed decision.
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