Running a blog can be a time-consuming process, especially when it comes to writing and preparing all the content as well as thinking of engaging topics. However, it is not impossible. In this article, we will be providing you with 6 tips for an SEO blog that you can use to grow your blog in 2021.
Know Your Stuff
When writing a blog on SEO it is important to let those reading it know that you know your stuff. With an informative blog that is well thought out and planned you can showcase to the reader that you and the company that you are writing the blog for know what they are talking about, which will likely boost engagement as a result.
Interview Others Within The Business
In addition to using your own knowledge on a subject, it may be beneficial to organise an interview with others in your business or even others in the industry. Here at Absolute Digital Media, we like to showcase talent not only within your company but with other industry professionals as we feel that this is a great way of boosting engagement and getting the brand name out there with ease.
Make Sure The Content Is Engaging
Another element that you need to consider is to make sure that the content is engaging. Whether this is a piece written with quotes from our very own CEO of Absolute Digital Media, Ben Austin or from a head of department that has worked closely on a project that we are talking about, we feel as though this brings depth to the content that makes it enjoyable for everyone to read.
Stay On Top of Recent Trends
If there has been a recent Google update or there are rumours of change to the fundamentals of SEO, this could be the perfect topic for you to write about in a blog. Therefore, looking at some of the latest news in the industry and writing a blog post can be an amazing way of capitalising on traffic and making content that your readers will be interested in reading.
Do Your Research
When you have chosen a topic, it is then important to take the time to do research, particularly if this is a topic that you do not know a lot about. This will allow you to create content that is engaging all whilst including facts that will aid you in getting your point across. Also, doing the research beforehand will also make writing the blog significantly easier.
The final way that you should go about running your SEO blog is to post as regularly as you can. Regardless of whether you decide upon just one a day or once a week, it is important to make sure that you are posting as regularly as you can to boost engagement and build a following of people that love your content.
With this in mind, there are several little tips and tricks that you can use to make the most out of your SEO blog, all of which can do wonders for boosting the engagement of your business.