Global communications agency We Are Indigo has secured the UK launch brief for Meili Vodka, the premium spirits brand co-founded by international film star Jason Momoa, supporting a new long-term partnership with leading hospitality group Permanently Unique.
The appointment sees We Are Indigo leading strategic PR around the Meili Vodka UK debut, anchored by a high-profile launch in Manchester and the establishment of Meili as a permanent brand partner across Permanently Unique’s flagship venues, including Fenix, Louis and Tattu Manchester.
Jason Momoa arrived in the city last weekend to mark the official launch at Fenix, The Goods Yard, coinciding with the Prime Video release of his latest feature film, The Wrecking Crew.
The partnership was initiated following a meeting between Momoa and Permanently Unique in Dubai and represents a significant step in Meili Vodka’s UK growth strategy.
Drew Jones, of Permanently Unique, said: “From our first meeting with Jason, it was clear there was a strong cultural and commercial fit. Meili Vodka aligns with our approach to building distinctive venues and long-term brand partnerships, and we’re pleased to be launching the brand in Manchester.”
Gemma Krysko, Founder of We Are Indigo, said: “This win reflects the continued evolution of our portfolio and our strength in delivering integrated PR for hospitality, premium drinks and culturally-led brands. Being trusted to manage a UK launch of this scale, involving global talent and a major hospitality group, underlines both our global position as a PR agency and Manchester’s growing influence as a launch market.”
The campaign concluded with a performance with Oof Tatata, a rock band powerhouse trio featuring actor Jason Momoa on bass, Mike Hayes on guitar and vocals, and Kenny Dale on drums at Louis, further amplifying the launch’s profile through Jason’s appearance in the city.
Meili Vodka is distilled using a blend of corn and mountain spring water, with a focus on sustainability, craftsmanship and adventure-led brand storytelling. The Manchester launch forms part of a wider UK rollout planned for 2026.
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