Have you heard of UK breakfast brand FUEL10K? Well you have now and take it from us, FUEL10K is going to be the breakfast cereal on everyone’s lips this year! Let us tell you why.
FUEL10K happened through a chance meeting with a cereal buyer at a trade show which led the founders to develop a new range of granola. The 10k comes from Malcom Gladwell’s much heralded theory: that it takes 10,000 hours to become an expert in something. “Over the years we have spent hours making and selling food for other companies and it was time to do this for ourselves. A chance to make morning fuel for people like us, with lifestyles like ours. This theory and opportunity resonated with our aims and the name FUEL10K was born.”
The granola was quickly followed by porridge pots and breakfast drinks and the brand now offers a wide range of on-the-go products, with the aim that their range tastes great, is packed full of nutritional benefits and is ready to be enjoyed wherever and whenever.
Here at H&N HQ, we were lucky enough to receive a hamper of FUEL10K breakfast products to try and give our honest opinion. This started ‘breakfast wars’! Their granola and porridge pots, which both come in a variety of flavours are absolutely delicious and are the ideal way for busy people to fuel their bodies ‘on the go’. We are not all breakfast people and the great thing about these products is that you can eat them any time of day – and we did!
Something else we discovered is that with the ‘lockdown walking, running and cycling phenomena’, FUEL10K bars are the perfect snack to take with you. We have loved trying out FUEL10K as recently decided that we really needed to eat healthier and ‘feed‘ our bodies correctly this year and these products fit easily into our daily healthy eating regime. Plus, they keep you full – win/win!
So now the latest news. FUEL10K have joined forces with charitable food redistributors Fareshare for a nationwide porridge donation project. Throughout the month of February, FUEL10K will be donating a portion of porridge for every pot they sell.
Through on-shelf promotions, and with their nationwide listings with supermarkets, online retailers and convenience stores, FUEL10K would normally expect to sell more than 500,000 of their Protein Boosted Porridge in one month alone. This means that more than 10 tonnes of FUEL10K porridge will be donated to support the many frontline charities and community groups that Fareshare work with.
8.4 million people in the UK are struggling to access nutritious food and drink, with 4.7 million of these living in severely food insecure homes. This means their food intake is greatly reduced and children regularly experience physical sensations of hunger.
Jason Kerr, Co- Founder of FUEL10K, explains: ‘This collaboration with Fareshare means so much to the entire FUEL10K family and we’re delighted to be working so closely with them. We count ourselves extremely fortunate to be able to donate more than 500,000 great tasting breakfasts, especially at a time when foodbanks and school meals have such a huge need for them.’
FareShare work to redistribute food to charities that turn them into meals, and since they were founded in 1994 they have redistributed 4,074 tonnes of food to charities. This equates to 57.3 million meals provided to vulnerable people. You can get involved in FUEL10K’s campaign by purchasing a pot of their FUEL10K porridge during the month of February, with each purchase turned into a donation of a portion of porridge to someone in need.
After the recent launch of their new Super Berry porridge, FUEL10K’s porridge pot range is now available in 5 flavours. The porridge pots are widely available in major UK grocery stores ASDA, Morrisons, Tesco, Sainsbury’s, and Co-Op, as well online at Amazon and in many convenience stores, including Nisa, Costcutter, Key Stores and Spar.
There has never been a better time to try a new breakfast product and you will know that you are contributing to such a worthy cause by doing so.
We know that you will be converted to FUEL10K. Enjoy!