Mash Direct (www.mashdirect.com), the award-winning ‘field to fork’ vegetable accompaniments brand is launching two new products, Balsamic Potatoes and Peri Peri Fries in Tesco and Sainsbury’s: RRP £2.00.
The new Mash Direct Balsamic Potatoes consist of crispy cubed potatoes that are steam cooked and fried to perfection. Ready for you to oven cook in just 15-20 minutes, simply coat the potatoes halfway through cooking with a luxury Balsamic Glaze. An indulgent yet affordable product, consumers who are looking for added value and a little element of luxury, the new Balsamic Potatoes will bring an intense flavour to the table.
The other addition to the range, the Peri Peri Fries consist of delicious and thin cut potato fries that are coated in peri peri seasoning, ensuring a delicious flavour and texture. Conveniently cooked in the oven in 15-20 minutes, the new product is perfect for sharing occasions in a year when there has been a £263m growth of the ready meals and convenience category[1].
Lance Hamilton, Chief Commercial Officer at Mash Direct comments: “We are proud to launch our two new products which we have worked hard to perfect. At Mash Direct, we are always innovating to meet consumer demand, and to offer our consumers quick and convenient, vegetable accompaniments creating valuable meal solutions to satisfy the family at mealtimes.”
The Balsamic Potatoes and Peri Peri Fries are low in saturated fat, 100% gluten-free and free from artificial flavourings and colourings.
About Mash Direct
Mash Direct is an independent company started by Martin and Tracy Hamilton at their family-run farm in Comber, in 2004. The Hamilton’s began farming the fields around Strangford Lough back in the 1800s and the land has been passed down through six generations, bringing with it a wealth of understanding and knowledge of the area and growing conditions. After successfully growing and selling vegetables for 25 years, Martin, who is a fifth-generation son of the soil, and Tracy decided to embark on a new direction for their farm, with the aim of combining the tastes of yesterday with modern convenience and innovation.
Today, Mash Direct is still very much a family affair with Martin, Tracy and both of their sons, Lance and Jack all helping Mash Direct on its journey to become a national, household name. From the initial dream of making traditional ‘Ulster’ Champ for convenience in 2004, the Hamilton family has grown Mash Direct into a National household brand, employing 195 people.
The Hamilton family developed a factory on their farm to capture a traditional cooking style, specially designing and building several pieces of equipment including a unique masher and steam cooker. The bespoke equipment ensures that the vegetables can be steamed gently to retain optimum nutrients and capture the fresh harvested flavour and texture.
Mash Direct has a range of over 50 farm fresh products, 29 of which have won Great Taste Awards. From innovative creations, like Beer Battered Onion Rings and Cheese & Onion Croquettes, to culinary classics, like Broccoli with a Cheese Sauce, and seasonal editions, including Neeps & Tatties, there are Mash Direct products for every occasion. All products are cooked to perfection and are the ideal accompaniment to individual home cooked meals, Sunday lunches or family celebrations.
Available in multiple retailers, Tesco, Booths, Nisa. The Mash Direct Peri Peri Fries and Blasamic Potatoes can be purchased from Tesco Scotland stores RRP £2.00.
Website: www.mashdirect.com Facebook: www.facebook.com/MashDirect Instagram: @mashdirect
