MAGIC MINCE – HECK launches first fresh, seasoned chicken mince

Being family run, means we can do things differently. We make our sausages and burgers in small batches right here on our farm in Yorkshire. Although small, we are big on premium quality and flavour.

Our friends work with us too. Together, our uncompromising attitude and passionate team produce the tastiest, healthiest food for all your family. 


As well as our meaty 97% pork and lower-fat chicken products, you’ll now find meat-free, plant-based ranges on the supermarket shelves. These are approved by both the Vegan and Vegetarian Society. Our entire range Is gluten free too. Only the best ingredients go into our bangers. In our kitchen we are always creating new varieties and recipes.

Fresh chicken mince is the magic ingredient for an endless number of dishes: lean, healthy and a good source of protein, but not so easy to find in supermarkets. That’s all set to change this September, though, as HECK launches its first trio of chicken mince at Sainsbury’s (and www.heckfood.co.uk) making it easier to pick up a pack as part of the weekly shop and giving cooks a head-start because the mince is already perfectly seasoned and ready to go.

HECK’s is the first seasoned mince to arrive on British supermarket shelves. Based on the Yorkshire food company’s popular chicken sausage recipes, the Chicken Italia, Simply Chicken and Spring Chicken variants (£3/500g) are all gluten-free, high protein, low carb and just 3% fat per 100g. Spring Chicken and Simply Chicken are dairy-free too. Perfect for burgers, meatballs and pasta bakes, spag bol, chilli or lasagne.


HECK Chicken Italia Seasoned Mince

Magic Mince
  • British chicken breast and thigh, tomatoes, mozzarella, basil, garlic, seasoning
  • 3% fat, gluten-free, high protein
  • Per 100g cooked – 155 calories / 5.8g fat (1.4g sat fat) / 2.9g carbohydrate / 22g protein

HECK Spring Chicken Seasoned Mince

Magic Mince
  • British chicken breast and thigh, spring onion, ginger, chilli and seasoning
  • 3% fat, gluten-free, dairy-free, high protein
  • Per 100g cooked – 143 calories / 5.1g fat (1.1g sat fat) / 2.6g carbohydrate / 22g protein

HECK Simply Chicken Seasoned Mince

Magic Mince
  • British chicken breast and thigh, lightly seasoned with salt and pepper
  • 3% fat, gluten-free, dairy-free, high protein
  • Per 100g cooked – 145 calories / 4.9 fat (1.2g sat fat) / 4.2g carbohydrate / 21g protein

HECK co-founder Jamie Keeble comments, “Chicken mince is a great, lean base for many recipes but you can usually only buy it from butcher shops or specialist fitness sites, so we wanted to bring a good quality, seasoned version to the high street and make it easy for people to buy it as part of their weekly shop.”

HECK has also created a series of fast and fresh recipes (visit our site for ingredients & method) that will be printed on-pack to inspire cooks to get creative with chicken mince any day of the week.

So, what are you waiting for? Have a browse around our site and buy HECK!

For more recipes


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