Looking for a wine that looks good and tastes great without the high price tag? Look no further – recently launched Liquid Diamond Wine answers the demand for a mid- priced wine with a luxury feel for the Instagram generation.
Brought to you from Beyond Wines and two of the senior team who helped bring the I Heart wine brand to the mainstream consumer; Liquid Diamond is set to appeal to the fashion conscious and social media savvy 18–35-year-old market.
This launch is not just a first for Beyond Wines, but for the wine industry too. Moving away from the traditional back labels, Liquid Diamond have instead focused on a language their target customer will understand – Emojis! Co-Founder Alex Green said, “This is not about dumbing down but it is about understanding what is important to our consumer. Using our own emoji language gives the reader the instant recognition of what the wine tastes and feels like, so that they can feel confident in their purchase decision and even impart that knowledge to their friends and family.”
Focusing on wellness, positivity and empowerment, the brand has taken inspiration from healing crystals, using these as a key packaging feature. Alex said: “We know that most shoppers buy first with their eyes, and that they openly don’t know (and don’t want to know) much about wine. They expect it to taste great and because that is a prerequisite on
supermarket shelves, they want it to look stunning too.”
Initially launching with two products; Prosecco DOC 75cl and Prosecco Rose 75cl, both live now, there are plans to expand the range this summer with a Sauvignon Blanc and Pale Rose. All products will feature on Amazon and Very.co.uk, as well as nationwide in McColl’s, with plans to expand into supermarket retailers in the very near future.
Prices start from £10 and the full collection is available at Amazon Liquid Diamond Prosecco Rosé 3 Bottles – Premium Sparkling Pink Prosecco from the heart of Italy, Prosecco Gift (3 x 75cl bottles): Amazon.co.uk: Beer, Wine & Spirits