Over £1 million worth of prizes are to be won by customers who book any 2026 holiday by July 31st 2025, including worldwide river cruises and vouchers of up to £500 in value.
Following the success of last year’s promotion, Riviera Travel, the UK’s leading river cruise and tour operator, is thrilled to bring back its biggest-ever customer incentive : “The Big Riviera Giveaway”. The prize draw will reward customers who book a 2026 Riviera Travel holiday with the chance to win a share of over £1 million in unforgettable holiday prizes.
Running until 31 July 2025, everyone who has made a 2026 booking until the cut-off date – whether directly with Riviera Travel or through a travel agent – will be automatically entered into the prize draw. The promotion applies to all 2026 products, including river cruises, tours, and solo travel options, ensuring there are no exclusions.
Among the prizes are once-in-a-lifetime experiences, including an all-inclusive river cruise for two, a worldwide escorted tour for two, a European holiday for two, and Riviera Travel vouchers ranging from £50 to £500. Each prize has been carefully selected to help customers create even more extraordinary travel memories with Riviera Travel.
Once the promotion closes at midnight on 31 July 2025, Riviera Travel will conduct a random prize draw, with all winners notified from 12 August 2025. Voucher prizes can be redeemed against new bookings for 2026 or 2027 departures, with the redemption window closing on 30 November 2025.
To find out more about The Big Riviera Giveaway visit www.rivieratravel.co.uk/offers/giveaway.
About Riviera Travel
Riviera Travel is the UK’s leading river cruise and tour operator. Founded in Burton-on-Trent, England, by Michael Wright in 1984, for 41 years the travel experts have been bringing to life the world’s most fascinating destinations.
Today, Riviera Travel operates in 66 countries and offers 90 European tours, 52 worldwide tours, 19 ocean cruises, 43 solo traveller vacations, and 50 river cruises. Dedicated agents personally select every aspect of the holiday for their guests, ensuring that each itinerary is thoughtfully balanced to include both time to explore and time to relax.
With a focus on quality not quantity, Riviera Travel has won multiple awards including Which? Recommended Provider for River Cruises and Escorted Tours in 2024, and numerous other recognitions from the Food and Travel Awards (2024), British Travel Awards (2023), Wave Awards (2024), The Travel Awards (2022), and many others over the years.
Operating through a majority direct and travel agent model in the UK, in 2017 Silverfleet Capital took over the ownership of Riviera Travel and continued to build its sector-leading proposition. Since 2018, the company has been operating in the North American and Australian markets through a trade-only distribution route.
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