Leading online retailer of wool products, Woolroom, has recently joined the British Wool traceable wool scheme.
The 100% traceable wool scheme means that the wool is traced from farm to shop floor. Traceability of products is becoming ever-more important to an increasingly socially and environmentally conscious consumer.
The scheme allows consumers to fully understand where the wool in the products they are purchasing is from. It also gives them peace of mind that the producer has received a premium payment for their wool.
Woolroom customers will be able to trace their purchases all the way back to the farmer through Wool ID branding and innovative QR codes on the finished products.
Chris Tattersall, Managing Director of Woolroom, explains “We are delighted to have partnered with British Wool on our traceable wool programme, Wool ID, in our mattress and bedding ranges.
“As the largest supplier of British Wool, they were always the logical choice, however what impressed me the most was the level of detail that they go into when grading their wool. Having seen this first-hand across a number of depots this gives me the utmost confidence that the wool we are using in our products is the best and most appropriate available ensuring our products perform to the highest standards over their lifetime.”
He continued “At Woolroom we are committed to supporting the hard-working British farmer and ensuring the farmer receives a premium payment for their wool – this partnership allows us to do just that.
Graham Clark, Director of Marketing at British Wool commented “This is a significant step forward for British Wool’s traceable wool scheme and we are delighted to have Chris and the team at Woolroom on-board. The traceable scheme has been working very smoothly through our network of depots, this has allowed us to facilitate this new partnership with Woolroom.”
He concluded “With significant growth planned over the next few years including ambitious plans for the US market we look forward to growing the business with Woolroom and being able to make a premium traceable wool payment to more farmers as we move forward.”
For more information on Woolroom’s Wool ID programme visit www.thewoolroom.com/wool-id/
For more information on British Wool’s traceable wool scheme visit https://www.britishwool.org.uk/traceable-wool
