You could be the manager or owner of the most impressive, innovative and forward-thinking business in the entirety of the United Kingdom, but if absolutely no one has heard of it, you might as well not even bother.
Effective advertising and marketing techniques are, therefore, absolutely crucial to the success of any business and with a smaller company, such methods are even more important. So, with this in mind, here are five top tips to advertise your small business.
1. Promotion Referral
There is perhaps no more powerful tool a business can possess than customer loyalty, which will simultaneously ensure that those customers return to your business again and again – and also that you can be assured that they will tell their friends and family about your company.
Promotion referral, however, is an improved version of this word-of-mouth advertising and instead your company provides a specific brand advocate to make multiple referrals.
2. Large Outdoor Advertising Boards
Another titan of the advertising and marketing world is that of banners and flyers and when you are looking for a company to provide you with all the advertising supplies you need, enquire as to the different banner types and options that they offer.
Visual advertising is still incredibly important when it comes to grabbing potential customers’ attention and as such, you should rely on a combination of both physical and digital marketing in order to reach the largest number of potential customers.
3. Social Media
Social media platforms and regularly updated content have long since surpassed its original goal of connecting friends and family members with each other and is, these days, a highly influential tool in promoting a business regardless of the industry in which it is based.
Even with the small budget you likely have as the owner or manager of a small business, utilizing your various social media platforms (such as Instagram, Facebook, TikTok and Twitter) is a great way to reach a more specific area of consumers who you know are the perfect target market for your services and products.
4. Your Official Website
Another incredibly vital tool for advertising and marketing both your business and brand name itself, along with the individual products and/or services you provide, is a custom-made and expertly designed official company website.
If you and the other members of your team within your business do not feel adequately trained and proficient in the skills needed to create, run and maintain a mobile-friendly company website, then you should consider outsourcing to another company, should your funds allow.
5. E-Mail Marketing
One of the simplest, but incredibly cost-effective ways to advertise your small business is to create and regularly update and send out an e-mail newsletter.
In this newsletter – which can be sent not only to customers who have ordered from you in the past, but potential new customers and clients which fit firmly inside your target market – you should include relevant and valuable information, as well as exclusive offers and promotions.
Images courtesy of unsplash.com
