The world of digital marketing is constantly evolving. As new technology and new techniques are developed, businesses must remain vigilant and be ready to adapt and adopt new approaches to see the best possible results.
The new year can be used as an opportunity to review your digital marketing strategy and identify key areas for improvement. If you’re struggling for ideas and feel like your campaign could do with a shot in the arm, we’ve got you covered. Check out these three tips for shaking up your digital marketing strategy.
Focus On Video Content
Video content has always been popular on the internet, but over the past few years the format has truly exploded, thanks in part to the incredible success of video-sharing platforms like TikTok.
This presents a fantastic opportunity for businesses, by focusing on producing and delivering video content companies can access new, untapped demographics in a variety of creative and engaging ways. Make use of clever editing, filters, stickers, sound effects, and music to make your videos stand out from the crowd. Videos can be used for all sorts of things; they can show off a new product, offer tutorials or instructions on product’s use, or give an interview or tour to allow customers to get an insight into your company.
Such a format can also be implemented into an easy-to-use digital sales room that makes purchasing and browsing a breeze. This form of marketing on a platform designed to make sales is a stroke of genius and offers the perfect combination of visual appeal and instant gratification.
As a business, your focus should be on creating the highest possible quality of video. This is why partnering with a media services partner like Red Bee can be so effective. Red Bee’s Playout service can support in the broadcast of video content to your target audiences, leaving you free to focus on the creative aspects of your video campaign.
Review Your SEO Practices
Search engine optimisation (SEO) is an integral part of modern digital marketing. Search engines use a complicated system of algorithmic processing to rank results, as a business you must strive to ensure your company is picked up by search engines and displayed high up in the rankings.
The best way to do this is through an effective SEO strategy. Your content should be optimised and should adhere to the standards expected by modern search engines. SEO encompasses everything from the text and images you use to the tags and metadata associated with your content.
The algorithms used by search engines are regularly updated, Google’s Helpful Content update for example, so you must constantly review your SEO strategy to ensure it is up to date and performing as it should.
Expand Your Social Media Reach
Social media is the cornerstone of any modern digital marketing strategy. However, it is an industry in a state of constant change, so your strategy must reflect this if you want it to be viable and successful long-term. You most likely have a presence across the major platforms, such as Facebook, Instagram, and Twitter. If you want to truly shake up your digital marketing strategy, you should commit to expanding onto other platforms.
For a more personal reach, you need to explore email advertising options here to figure out how to engage directly with your audience through targeted messaging. A well-crafted email campaign can build stronger customer relationships and drive higher conversion rates.
TikTok is the biggest and most important, it is fast becoming one of the most popular social media channels on the internet. Snapchat can also offer some unique marketing opportunities, as do platforms like Reddit, Twitch, and Discord. Each of these platforms attract different groups and demographic bases, so do your research ahead of time and choose ones that best suit your particular business and industry.
Conclusion
The new year can be used as a time to review your business and identify areas that can be improved and built upon. An effective digital marketing strategy is absolutely crucial, use the advice in this guide to shake up your marketing strategy in 2023.
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