Wax London, the contemporary British menswear brand, has opened its first store outside of the capital, launching within the historic Victoria Quarter in Leeds. The new 2,392 sq ft space sits alongside British heritage names including Barbour and Mulberry.
The store has been designed to act as a physical showcase for the Wax London ethos, bringing the brand’s focus on craft, character, and detail into a unique retail environment. Customers will discover carefully curated interiors that complement the brand’s collections and reflect its dedication to quality and longevity.
Some of their design highlights include the following:
· Vintage oak Drapers’ tables with reclaimed storage drawers showcasing Wax’s sustainable approach
· Aged brass shelving units and marble display plinths highlighting the brand’s diverse use of fabrics and textures
· Custom Wax London fabric curtains in the fitting rooms offering a personal, tactile design detail
· Oversized mirrors, oak-framed campaign photography, and curated wall merchandising that bring the collections to life in an immersive setting
Alongside its full menswear collection, the store will also feature accessories and footwear, giving customers the complete Wax London experience.
Rachel Bradburn, Head of Leasing at Redical:
“Wax London is the latest in a long line of exceptional brands to call Victoria Leeds the home of its first store outside of London. Marking a pivotal point in the brand’s expansion, Wax London’s northern debut adds even more vibrancy and choice to our historic Victoria Quarter, building on our growing premium menswear offer.”
Roger Wightman, Managing Director at Wax London:
“I’m so excited to open our first store outside of London. Leeds has always been a key destination for us, and I’m really pleased with how the space has come together. Every detail of the store was carefully considered to reflect who we are as a brand – from the materials and finishes to the atmosphere we created. It’s a place where people can truly experience the essence of Wax London, brought to life through design, quality, and craft.”“We’re so excited to be opening our first store outside of London. Leeds is a key destination area for us, and we are ever so pleased with the space. Every detail of the store has been carefully considered to reflect who we are as a brand – from the materials and finishes to the atmosphere we’ve created. It’s a place where people can experience the essence of Wax London, brought to life through design, quality, and craft.”
About Wax London
Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.
About Redical
Established in 2020, Redical is a tech-enabled owner and operator of shopping centres and urban mixed-use estates in the UK. Launched by Mikko Syrjanen and Petteri Barman, co-founders of Aalto Invest and former co-heads of real assets and members of global Executive Committee at Man Group Plc, Redical specialises in strategic asset management with a mission to craft multi-purpose destinations. The company acquired The Liberty Romford and Victoria Leeds in 2022 and Clayton Square in 2021. It is based in London’s West End, with offices on Regent Street.
About Victoria Leeds
Victoria Leeds is one of the largest premium shopping and lifestyle destinations in Yorkshire. Situated in the heart of Leeds City Centre, the destination comprises the Victoria Quarter Grade II listed network of impressive Victorian buildings and arcades, including County Arcade and King Edward Street; Victoria Gate, an award-winning, cutting edge designed mall; and Sidney Street that connects the impressive historic and modern shopping and dining environments. It is home to more than 85 top fashion and beauty boutiques and premium high street favourites; including John Lewis, Harvey Nichols, Anthropologie, Reiss, Molton Brown, Russell & Bromley and &Other Stories; as well as iconic, luxury brands such as Mulberry, Vivienne Westwood, Louis Vuitton and Boodles. The destination also houses popular bars, cafes and restaurants including The Ivy, The Ivy Asia, The Cut & Craft, Harvey Nichols Fourth Floor Brasserie, as well as the 24-hour Victoria Gate Casino.
Victoria Leeds hosts a collection of seasonal and social events to inspire the city, including its open-air space on Sidney Street and the rooftop level of the multi-storey car park with beautiful views across the city, bringing the people of Leeds together for exciting city trails and Instagrammable celebrations at Christmas, over the summer and everything in between.
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