British Wool, a farmers’ body working on behalf of 35,000 UK sheep farmers, has partnered with high street retailer, Next, to help promote the environmental benefits of wool.
As part of its Responsible Sourcing Strategy, Next has launched the premium British wool jumper, made in Britain and using a blend of Bluefaced Leicester and Masham wool. The stylish and sustainable knitwear crew neck jumper uses 100% British wool, sourced from sheep farmers in the UK. The jumper is a relaxed and warming style for the colder season ahead.
Speaking about the item, Claire Toms, knitwear specialist at Next, said: “It is really exciting to be able to collaborate with British Wool. Working with the experts at every stage of the process, from sheep to shop, has been informative and rewarding. I am sure our customers will love this product and appreciate its provenance.”
Graham Clark, director of marketing at British Wool, adds: “It’s great to see a leading high street retailer such as Next embrace British wool with this new product launch. We hope to work with them closely on expanding the range over the next few years. This kind of partnership is a perfect fit with our overall strategy of engaging with brands and retailers to increase the usage of British wool across the UK.”
Product overview
A relaxed and warming style for the colder season ahead, this ecru sustainable knitwear neutral jumper is made from premium 100% British Wool for extra cosiness on colder days. With a chunky ribbed crew neckline and slightly drop shoulder design that makes this ideal for layering under mid-season jackets or over shirts and blouses.
● Premium 100% British Wool
● Made in Great Britain
● Crew Neck
About British Wool
British Wool is based in Bradford and is owned by approximately 35,000 sheep farmers in the UK. It collects, grades, sells and promotes British wool to the international wool textile industry for use in flooring, furnishings and apparel. For more information visit https://www.britishwool.org.uk/.
This British wool premium jumper is available online now at https://www.next.co.uk/style/st186104/u78814#u78814 for an RRP of £98.
For more information on British Wool, visit https://www.britishwool.org.uk/
