Iconic tennis brand Fred Perry has launched three new styles of knitwear using British wool.
The new collection and Fred Perry’s first using British wool, will feature three stylish staples for the winter season including the Fair Isle Jumper, the Panelled Jumper and the Cable Knit Jumper.
Knitted in ethically sourced wool which has been hand-graded, the pieces can be traced all the way back to the farm they originated from.
Triple Wimbledon champion Fred Perry founded the brand in 1952 when he first designed a pique tennis shirt, since then Fred Perry products have become part of the British subcultural uniform.
Faye Waterfield, Brand Reporter at Fred Perry, commented: “We are proud to have three knitwear pieces made using British wool for our latest collection.
“Our Cable Knit Jumper is a chunky adaptation of our original tennis jumper. Before becoming a smart staple of the British subcultural uniform, our classic V-neck jumper was originally designed for warming up on the tennis court. The perfect frame for the collar and button placket of a shirt, the V-neck was also worn as a statement of classroom rebellion. Like their older siblings, the kids wore the Laurel Wreath to bend the rules, without breaking them.
“The wool in all of the products is grown in the UK, the products are made in a new, state of the art factory in Haringey, North London. Truly British Products.”
Graham Clark, Director of Marketing at British Wool, adds: “We are delighted to have worked with such a prestigious brand as Fred Perry on this exciting new range of 100% British wool products. It is a great example of genuine British wool being used by a premium brand on the high street.”
This stylish range is available through Fred Perry’s website www.fredperry.com
