When it comes to wardrobe investments, few items rival the value of a great designer handbag. A handbag, arguably one of her most essential accessories and holds the power to transform an outfit. Whether it’s a small pouch stealing the show at a formal gathering or a daily shopper elevating your look with a burst of colour, handbags offer a unique avenue to infuse personality into your style.
PHERAHS is a designer brand of contemporary bags and scarves, inspired by art and history created by renowned art collector Ferah Sancak.
As a brand influenced by history and art; PHERAHS created its emblem with a historical symbol that has a significant usage to bring luck in almost every culture throughout history. The clover formed by the repetition of the letter P, which is the initial of the brand. Pherahs redraw classical ancient art pieces with a modern attitude and feature them in their collections as patterns and illustrations.
The leather pieces draw inspiration from horses and the equestrian world, which have played significant roles in human civilization.
Their first collection is a tribute to the ancestral homeland of the brand, Turkey, focusing on the spiritual facets of the Seljuk Empire, a trailblazing Turkish tribe that left an indelible mark on history. The Seljuks saw their power animals as spiritual guides, urging them to seek inner strength and power, that they may rise and grow evermore.
Horses were associated with inner peace, harmony, and were believed to be ruled by the earth element. The wolf symbolizes courage that lies in the depths of consciousness and was believed to be ruled by the stars. The sun is the source of life and is associated with female power and productive energy.
Through expressive art mediums, the brand will continue to bring historical art pieces into everyday life, aiming to transfer cultural knowledge across generations.
For more information about the brand’s bags and scarves: www.pherahs.com @pherahs
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