Beloved 80s icon Strawberry Shortcake recently teamed up with Primark to launch a limited-edition sleepwear and accessories collection. Bringing its classic charm to a comforting sleepwear collection for everyone to enjoy at home.
Featuring the iconic whimsical prints and pastel colours that we all know and love, the Strawberry Shortcake range is as delightful as it is versatile. Perfectly ideal for lounging, sleepovers, or simply injecting a touch of fun into everyday fashion.
The wonderful iconic brand has brought a nostalgic burst of berry goodness to your bedtime with the launch of the new Strawberry Shortcake sleepwear and accessories collection. Available at Primark right now!
A playful fusion of retro charm and cosy comfort, this limited-edition collaboration is a heart-warming tribute to one of pop culture’s most iconic characters. If you were around in the 80s you will know it well, if not, this is your time in 2025 to check-out this cute brand.
First created in 1973, Strawberry Shortcake soared to popularity in the 1980s and has remained an adored symbol of sweetness, friendship, and fun across generations. Furthermore, with her signature pink bonnet, strawberry motifs, and wholesome charm, she’s more than just a character. Now, fans can relive the magic with a collection that brings her world to life in pretty soft pastels, nostalgic prints, and delightfully wearable styles.
The collection features a mix of sleepwear staples and charming accessories. Moreover, it features designs with the iconic motifs and timeless aesthetic of Strawberry Shortcake’s whimsical world.
Primark x Strawberry Shortcake Collection
Strawberry Tank Set
A playful two-piece featuring a soft jersey tank and matching shorts, adorned with all-over prints of Strawberry Shortcake.
Strawberry Baby Tee & Shorts
A cropped, fitted tee complete with a Strawberry Shortcake motif, that can be worn both as pyjama top and as a fashion item. Additionally, their PJ shorts.
All-Over Print Wide-Leg Trousers
Comfort meets cuteness in these full-length, relaxed trousers showcasing a nostalgic all-over character print.
All-Over Print Tote Bag
Firstly, it is a functional and fun tote bag. Secondly, this roomy tote features a repeat pattern of Strawberry Shortcake and friend. Thirdly, making it the ultimate carryall for sleepovers, errands or a trip down memory lane.
Picnic Berry Washbag
A practical pouch with a sweet twist—perfect for storing skincare, toiletries or sleepover essentials.
Designed to celebrate joy, nostalgia and feel-good comfort, the collection is not only a tribute to childhood memories but also a way to inspire fun and play into loungewear. The items available can also be worn as fashion pieces outside of relaxing at home.
Strawberry Shortcake Info
Strawberry Shortcake has grown and evolved over the years with new content, products and experiences for each new generation of fans. Adults who loved her when they were young now celebrate their fandom though exciting pop-culture collaborations and “kidult” consumer products.
Today’s parents share their nostalgia for the brand with their children through new toys, books, games, apparel, events—and of course, dolls, which still boast their iconic scent!
With an international presence that has generated billions in retail sales since its first launch, Strawberry Shortcake is a true character-brand phenomenon, cherished as much by pop culture trendsetters as by kids and families worldwide. Visit her at Strawberry Shortcake.
Strawberry Shortcake is owned by WildBrain, a global leader in kids’ and family entertainment. The range is available in Primark stores now, with prices starting at just £9.00.
Words by Rachel McAlley @LadyRach
Images supplied
