Everyone should use a serum. Known for their effectiveness, face serums are often used to manage specific skin concerns such as wrinkles, acne, dry skin and dullness. They are designed to brighten, hydrate and provide a variety of benefits, depending on the types of serum you use.
And therein lies the minefield – which serum is best for you? Let’s take a look at some of the best serums for 2024 to help you decide.
Bakuchiol Smoothing Serum, £39.50
This serum infused with natures Retinol, smoothes the appearance of fine lines, boost radiance and improve texture with SBC Skincare’s Bakuchiol Smoothing Serum. This silky, lightweight formula spreads smoothly over your skin and absorbs effortlessly to leave your skin feeling wonderfully smooth and looking perfectly radiant.
BEST FOR: ANTI-AGEING



SkinCeuticals Blemish + AGE Defense Serum, £99.99
Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect and one of the best serums on the market for those looking to tackle the ageing process as well as congestion.
BEST FOR: ACNE
Teoxane RHA Serum (30ml), £68
Teoxane (Teosyal) RHA Serum contains a potent blend of resilient hyaluronic acid, antioxidants and amino acids, which help to perfect the tone and texture of dull, tired skin within 14 days. After continued usage the skin will appear more youthful, with softened lines and wrinkles. The formula is suitable for most skin types.
BEST FOR: HYDRATION
COSRX The Vitamin C 23 Serum, £22.40
LookFantastic, Sephora UK, Superdrug, Beauty Bay
Highly concentrated with 23% pure vitamin C, The Vitamin C 23 Serum from COSRX works to visibly brighten and revitalise the appearance of your complexion. The daily facial serum is ideal for those with dull skin types, as it helps to diminish the look of uneven tone and discolouration.
BEST FOR: BRIGHTENING



COSRX The Vitamin C 23 Serum, £22.40
LookFantastic, Sephora UK, Superdrug, Beauty Bay
A 15% niacinamide serum, ideal for blemish-prone skin to help visibly unify tone and texture. This highly concentrated serum contains the maximum concentration of niacinamide for total acne control, to help calm breakouts, diminish the appearance of congested pores and exfoliate and smooth rough skin.
BEST FOR: BLEMISH CONTROL
SOS Serum £16
The soothing effect of Wasabi & Burdock Extracts combined with the cooling sensation from the refined extract of Peppermint, deliver comfort, moisturisation and protection providing you with ‘The answer to sensitive skin.’ Reduce itching caused by eczema, psoriasis & dermatitis, soothe and hydrate wind chapped and sun damaged skin, quickly and effectively manage allergic flare-ups and provide extra moisture for elbows and knees.
BEST FOR: SENSITIVE SKIN
SBC Hydra-Collagen Intensive Serum, £29.50
SBC customers most loved anti-ageing, hydrating serum. Packed with collagen this serum unlocks youthful radiance. This unique serum is infused with Marine Collagen to supercharge your skin with hydration. Kukui Nut and Passion Flower Seed Oils infuse skin with antioxidants to help protect skin from free radicals. The nourishing formula helps to repair the skin’s barrier function and reduce trans-epidermal water loss (TEWL) for a plump, smooth and healthy-looking complexion.
BEST FOR: PLUMPED SKIN
Eucerin Anti-Pigment Dual Serum 30ml,£45
Eucerin Anti-Pigment Dual Serum 30ml combines Thiamidol and Hyaluronic Acid to effectively reduce the appearance of dark spots. Thamidol is a patented ingredient unique to Eucerin that is clinically proven to reduce the appearance of dark spots on the skin. Formulated with a mono chamber design, this lightly fragranced and unique serum delivers these two ingredients in a lightweight, non-greasy emulsion that is easy-to-apply and provides visible results in two weeks.
BEST FOR: DARK SPOTS
CeraVe Hydrating Hyaluronic Acid Serum, £23
Ideal for normal to dry skin, CeraVe Hydrating Hyaluronic Acid Serum delivers all day hydration and moisture to skin. Formulated with 3 Essential Ceramides to protect skin’s natural barrier and CeraVe’s highest concentration of Hyaluronic Acid to retain skin moisture.Formulated with three essential ceramides, Hyaluronic Acid and Vitamin B5, this replenishing serum locks in hydration and moisture to help restore and reinforce skin’s natural barrier
BEST FOR: BARRIER REPAIR
Which will be the best serums for you?
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