Rose & Caramel Raises Awareness for Women Self-Esteem and Mental Health With ‘I TAN FOR ME’ Campaign
Check out these self tan secrets – At a time when mental health awareness has shot through the roof, it is refreshing to see a solid British brand putting their name to a campaign which not only raises awareness but also raises much needed funds to address this silent epidemic.
British brand, Rose & Caramel, launches the ‘I TAN FOR ME’ Campaign to raise awareness for women’s self-esteem and mental health. The company was inspired by heart touching stories and photos shared to them by their own die hard fans, of how the brands products have given individuals more self and body confidence and how it has helped cover up side effects on skin caused by endometriosis.
The campaign is for all customers and women, to feel comfortable in their own skin and to say: ‘I TAN FOR ME!’ The product, look and statement are to encourage every female to be the best possible version of herself. A social media campaign was launched for customers, to share on social networks and channels with before and after photos. For each post shared, Rose & Caramel will donate £5 to leading mental health charity- MIND.org.
Also,for every purchase made through the Rose & Caramel website, when the code: MIND is used at checkout, a donation of £5 will be made to MIND.org.
Owner and entrepreneur, Rosie Greenhalgh, was not only touched about how her products could impact individual lives of women, to give back such declarations of support and encouragement to the company and brand, but she asked herself where her own obsession with fake tan began; and what she could do back for a community of women in the UK hit hard by self-esteem and mental health issues.
Rosie’s own story started aged 11: with an extremely pale complexion found it hard to achieve the desired ‘tanned’ look she was seeking (and one that her friends at school would be sporting after or over the summer months/holidays). As a surprise, her mother allowed her to buy her first bottle of fake tan.
To read more stories from those who have shared or inspired this campaign please head to: https://www.roseandcaramel.co.uk/what-does-fake-tan-mean-to-me
To help British brand, Rose & Caramel, ‘I TAN FOR ME’ Campaign to raise awareness for women’s self-esteem and mental health, please head on to their justgiving page
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