In 2018 Marion Assuied seemed to have it all. This incredibly chic French mum of 3 and CEO of an international skin care brand, By Terry, was at the pinnacle of life. To the outside world looking in she was thriving, successful, beautiful and voted as one of the top 100 economic leaders under 40 in France.
But as is usually the way, behind closed doors, something was being neglected. Her mental and physical wellbeing. Something ALWAYS has to give. And for Marion, it was her health, mind, body and skin.
Taking back control in 2018 she began yoga and meditation. It was time to take a breath, focus on better sleep, have less stress and reward her body with better nutrition. Because her whole being was being affected by the lifestyle she was living. From the inside out. Sound familiar?
Marion figured out what were the right things for her body and mind, so why not apply the same care and attention to her skin? It is, after all, the bodies biggest organ.
This is how her amazing new skin care brand INUR was born.

On her wellness journey she teamed up with scientific patron and Doctor of Pharmacy Valérie Espinasse. This incredibly experienced specialist in phytotherapy and naturotherapy was the ideal partner to include anti-aging nutritional advice to run alongside the INUR skin care range.
This is a massive breakthrough within the industry. It’s the only skin care brand that also offers a nutrition programme to help get the very best from your products. This is healthy skin from within.
But don’t sleep on the magical effects that INUR skin care has to offer! It’s pretty clever stuff.
Hydration, nutrients from within and those all-important skin barriers are the 3 steps that matter here. The ingredients that help with this are pure Aloe Vera and Matcha in the skin care, then prebiotics and probiotics from within. A winning combination that makes this new range so incredibly interesting, and well…needed in this stressful, fast paced life we all seem to lead now.
Here comes the (rather glamorous and exotic) science bit….

INUR collects its important plant ingredients from the fantastical sounding island of Jeju. Clean winds from the Pacific Ocean, intense sunlight and untouched volcanic lands makes for a pretty special atmosphere for growing vegetation. That wonderful Aloe Vera and Matcha begin their lives here. As they grow under these conditions, they become very potent, actual skin care powerhouses that your tired, dehydrated skin simply laps up!
INUR’s night care products are my favourite, as the highest number of cell division occurs between 12am and 1am. Meaning your skin is more accepting of the clever ingredients. Upon waking my skin felt super nourished and soft after using the INUR night cream. There was no sticky, chemical hangover. It felt so natural.
For an extra wallop of goodness there are clever skin boosts in this skincare line. Like super shot boosts for your skin! I can’t wait to treat myself to Pause, the youth focused shot, to attack those fine lines that I dread.

And of course, there’s extra support from the skin health coaching program that runs alongside these amazing products, so you get all the information you need to get the very best out of your skin. It’s so unique, well thought out and quite frankly…nothing I’ve heard of before. A skin care range that actually cares about you, from the inside out.
There’s a special offer on their website right now! Use the code: FREEPURITY for a full-sized bottle of the Purity Cleanser with every purchase.
For more information go to www.inurbeauty.com
Written by Saffron Bentley