To coincide with the launch of Creams Café’s new Dubai Choc Shake and Sundae range, Creams has also announced the formation of a brand new “Creams Palate Panel”, following outrage over other brands’ attempts at the viral dessert.
As the Dubai choc mania continues to sweep the nation, amassing millions of views on social media, thousands of shoppers have voiced their frustration with brands such as Lindt, M&S and Aldi, who have tried to capture the quality of the dessert. With Lindt’s attempt being described by some as “daylight robbery”* and Aldi’s ice cream version “tasting like cardboard”** the UK has been calling out for a Dubai dessert that can actually deliver.
Creams Café is answering the call with two delicious new additions: the Dubai Choc shake and Dubai choc sundae. Creams took the time to perfect the flavour rather than rush. Furthermore, it comes with an invitation to members of the public to join the new Creams Palate Panel. The Palate Panel is a dessert-dedicated dream team of genuine sweet-toothed connoisseurs.
Creams Cafe CEO, Everett Fieldgate, commented:
“Creating a Dubai Choc dessert that lives up to the quality of the original is not an easy task, as several other brands have demonstrated. But at Creams, we’ve taken time to actually deliver two truly indulgent Dubai choc creations that will meet our customers’ high standards. And now, with our new Creams Palate Panel, we can continue to ensure all our future products are of the very highest quality, so that the UK doesn’t have to be disappointed by half-baked attempts any longer.”
Creams Panel & More
If selected for the Creams Palate Panel you’ll get exclusive early access to upcoming menu items. Plus, you’ll give feedback on new flavour profiles, and have the inside scoop on the brand’s nationwide launches.
Think you’ve got what it takes to join the Creams Palate Panel? Send your sweetest pitch to [email protected]. Please note, applications close 7th July so, bring your best taste-test energy!
Dubai Choc Creations
The Dubai Choc Sundae (£8.45 dine in / £9.45 delivery): Layers of chocolate and pistachio gelato, chocolate sauce, dark chocolate shards and our signature vanilla soft serve, on a base of our very own pistachio kunaife crunch
Dubai Choc loaded shake (£8.45 dine in / £9.45 delivery): Pistachio gelato blended with milk, chocolate shards and vanilla soft serve, in a glass lined with crispy chocolate shell and sitting on a base of our very own very own pistachio kunaife crunch. Topped with more chocolate shell, pistachio sauce and kunaife pastry.
Visit Creams Café to find out about the Dubai Chocolate offerings, pricing, and any other gelato queries.
* ‘Daylight robbery’, comment from Manchester Evening News
** ‘Tasting like cardboard’ comment from GB News on MSM
Words by Red Brick Road and Rachel McAlley @LadyRach
