Introducing the Lacoste Aceshot; a dynamic combination of fashion and sport, featuring never-before-seen elements from Lacoste’s performance testing labs.
Sport connects cultures and creates new global icons, regardless of background. Sport teaches important values, teamwork, resilience, patience, respect, fair play. Sportsgrounds are meeting places and melting pots, where people come together to unite, collaborate and share. This ethos underpins the brand-new Aceshot shoe, an immediate Lacoste classic.
The colourful and eye-catching Aceshot is inspired by tennis and running footwear technology, but nods to the many, broader sports played today, from skate to breakdancing. It is a lifestyle shoe, inspired-by performance. It harnesses the culture crossing powers of sport to create a look that is vibrant, comfortable and driven by freedom, both of movement and expression.
This sneaker is a symbol for those who see and appreciate sport’s power; disrupters who push for change, redefining our ideas of excellence, beauty, success and achievement. They are the citizens of a new playing field.
The Aceshot is a tribute to positivity and vitality, hence the vibrant pops of colour. Archive-inspired details abound across the shoe, combining with futuristic elements to create a synergy between past and present. It highlights the pioneering work Lacoste do in testing new technologies – the foam featured on the sole was crafted during experiments in the creation process of both current and upcoming performance shoes.
Specifically, the dynamic melted-look texture came about during the trial-and-error stages in the development of cutting-edge new sole foams. The shoe references various celebrated Lacoste performance shoes, from the V-Ultra to the MC tennis Pro. Indeed, the eye-catching TPU support, which wraps around the midsole, was lifted from the AG-L21 Ultra – famously worn by Daniil Medvedev – as a means to deliver lateral and heel support.
The Aceshot pays tribute to both the past and future of sport. By featuring elements lifted from Lacoste’s technological trial-and-error tests, the shoe becomes an object both of history and of the next generation, a record of the hard-work and excellence that go into sports success and a teaser for innovations to come.
It is a shoe rich in values, for a consumer who prioritises authenticity, community and innovation.
Available now, £100 on UK retailers; Next.co.uk, ASOS.com.
