The ‘shroom boom’ is taking the Western world by storm with mushroom skincare springing up everywhere. However, this clever ingredient has been a skincare staple in the East for well over a 1000 years.
In fact, one of Ancient China’s famed four great beauties, Yang Guifei (713-756), famously credited the snow fungus (tremella mushroom) for maintaining her youthful appearance. The magic of mushrooms was a secret which Founder of ayurvedic rooted brand ilody, Deepika Patel, had discovered early on.
“Working with ayurvedic and other Eastern ingredients as a base, tremella mushroom was an essential ingredient to include in our formulation. It was an ingredient which I had long known the benefits of and is supported with science backed points to ensure its efficacy.” – Deepika Patel, Founder of ilody
Ilody luxmi serum is formulated with ‘tremella mushroom’, more commonly known as snow fungus. Rich in vitamin D, the sunshine vitamin works topically to repair and strengthen the skin’s barrier, increase cellular turnover and neutralise free radicals from pollutes. Thanks to its gelatinous structure and high amount of polysaccharides, the snow fungus is a hydrating powerhouse and able to hold up to 500 times its weight in water giving plump, radiant, resilient skin. It also has an edge over the infamous hyaluronic acid, its smaller particle size enables it to penetrate the skin on a deeper level.
“Ilody was born out of an understanding of plants, herbs, spices and oils as being part of our lives, how these benefit our health both internally and externally. These were part of our education and I think it’s the same for many Indians and other eastern cultures.”
Luxmi translates to the goddess of fortune in sanskrit, packed with radiance-enhancing actives that improve skin tone, texture and reduce dullness for a natural, healthier glow. Designed to absorb quickly into the skin and using a blend of bio-actives that detoxify and brighten the skin instantly. Blend with makeup or pat over the cheekbones for the ultimate bare fared makeup look.
About ilody
ilody is the modern, conscious, luxury beauty brand grounded in its traditional Indian Ayurvedic roots with a blend of universality inspired by practices from around the world. Formulated without unnecessary synthetic ingredients, ilody aims to use naturally derived ingredients wherever possible without compromising on safety and efficacy. ilody believes in holistic skincare using products as an integral part of your overall health and wellbeing, be it ingredients, performance or ritual. ilody’s products are free of parabens, sls, silicones, phthalates, synthetic colours and fragrance, mineral oils. Developed and manufactured in the UK, and always eco-friendly, vegan and cruelty–free.
Found out more at: ilodyskincare.com or @ilodyskincare
ilody luxmi serum | £72 | Available at www.libertylondon.com, www.feelunique.com and ilodyskincare.com
