Laura Ashley Parfum is delighted to announce its launch into seven NEXT stores across the UK from the 24th July. Marking the next step in the brand’s retail expansion and making its fragrance collection even more accessible for customers to discover and experience in person.
The launch will see the complete Laura Ashley Parfum collection available in selected NEXT locations, offering customers the opportunity to explore the brand’s signature fragrances inspired by the timeless beauty of the British countryside.
Alongside the full-size 100ml fragrances (RRP £89), customers will be able to discover the collection through the best-selling Discovery Set (RRP £12), ideal for sampling each scent before choosing a favourite. The range also includes the beautifully presented 4 x 10ml Gift Set (RRP £49), perfect for gifting, and the convenient 10ml Purse Sprays (RRP £16), designed for fragrance on the go.
Inspired by the rich Laura Ashley archives, the four-fragrance collection captures the romance, elegance and natural beauty synonymous with the iconic British lifestyle brand. Each fragrance reflects their enduring heritage while offering a contemporary interpretation for today’s fragrance lover.
The Laura Ashley Parfum collection will be available in the following NEXT stores:
● Glasgow
● Edinburgh
● Fosse Park
● Laura Ashley Thurrock (stand-alone store)
● York
● Sheffield Meadowhall
● Sheffield Meadowhall (stand-alone NEXT Home)
This latest retail expansion represents an exciting milestone for Laura Ashley Parfum, bringing the collection to more customers and allowing them to experience the fragrances firsthand in a premium retail environment.
Laura Ashley Parfum Range
● 100ml Eau de Parfum – RRP £89
● Discovery Set – RRP £12
● 4 x 10ml Gift Set – RRP £49
● 10ml Purse Sprays – RRP £16
The Laura Ashley Parfum collection is inspired by their archives, celebrating the brand’s heritage through four distinctive fragrances that evoke the timeless beauty of the British countryside.
Available at: Next.co.uk and In Stores
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