Award-winning actress and musical theatre powerhouse Hannah Waddingham is setting sail with Princess Cruises in “Love Boat by Hannah,” a dazzling new ad campaign making its live TV debut in the UK on Valentine’s Day.
With her signature charm and soaring vocals, Hannah Waddingham breathes new life into one of television’s most recognisable theme songs, celebrating the romance and adventure of a Princess voyage.
The 30-second ad will air nationwide from February 14 through to March 16 during peak times on ITV1, ITV Digital, Channel 4, Channel 4 Digital, and Sky Media. Programmes the ad will air between include Coronation Street, Dancing on Ice, Who Wants to be a Millionaire?, and Come Dine with Me.
The Valentine’s Day launch reinforces Princess Cruises’ reputation for romance, an accolade recently recognized by Cruise Critic’s 2024 Editor’s Picks, which named the brand Best for Romance.
In “Love Boat by Hannah,” Waddingham reimagines the iconic theme song from The Love Boat, the hit ABC series that ran from 1977 to 1986 and became a pop culture phenomenon. The show’s theme became synonymous with romance and adventure—two hallmarks of the Princess Cruises experience. Waddingham’s performance honours the show’s legacy while infusing it with her own modern, dynamic twist.
Eithne Williamson, vice president Princess Cruises UK and Europe, said: “We are so excited to introduce Princess Cruises to an audience who may have never have considered taking a cruise before, but who will most certainly know British icon Hannah Waddingham. Her captivating performance in ‘Love Boat by Hannah’ highlights the unique experience of a Princess voyage and inspires people to explore the joys of cruising.”
Godmother of Sun Princess
In 2024, Waddingham was named Godmother of Sun Princess, the newest addition to the Princess Cruises fleet. The honourary title places her among an esteemed group of past godparents, including icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her role cements her place in Princess Cruises’ storied tradition of celebrating luminary women from around the world.
“As Godmother of Sun Princess, Hannah brings her extraordinary talent and infectious energy to The Love Boat’s legacy. Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience,” Eithne Williamson, vice president Princess Cruises UK and Europe, said.
Additional information about Princess Cruises is available through a professional travel agent, by calling 0344 338 8663 or by visiting the company’s website at princess.com.
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