One Traveller is celebrating its first-ever Which? endorsement as it’s been nominated in not one but two categories, placing first in Recommended Provider for Solo Tours, December 2024 with a score of 83 and a third in Recommended Provider for Escorted Tours.
The results of these tours nominations are based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public that took place in August/September 2024.
Which? is the UK’s consumer champion, with millions of people trusting its expert and impartial advice. The Which? Recommended Provider logo shows that a provider is one of the best at delivering a specific service, with 85% of consumers saying it made it easier for them to identify products or services they could trust to deliver to a high standard. Providers can’t self-nominate – Which? decides the tour operators it selects for assessment after researching the market to find out what parts of a service matter most to customers. It then compiles detailed surveys based on its research and shares them with large groups of customers to get feedback from the people who use the service. Robust methods used to analyse key aspects of a provider’s service can include its policies, prices and terms & conditions to see how they uphold key consumer rights and how well they meet the needs of customers.

One Traveller founder and managing director, Ian Darkin, said “We are absolutely delighted to have been included by Which? as the number one Recommended Provider for Solo Tours and number three for Recommended Provider for Escorted Tours. These accolades speak volumes about the dedicated team we have in the UK and overseas who meticulously compile our holidays to offer the best experiences with the absolute best service possible. We thank our loyal guests for their continued support and look forward to taking them on many more fabulous adventures.”

One Traveller’s solo holidays for mature travellers cover a broad range from domestic getaways, European holidays by air and rail, cruises, and long-haul adventures. They also include exclusive ONE Experience holidays where the hotel or cruise ship is booked out purely for its group of fellow solo travellers. These very special holidays provide a more personalised service and bespoke feel, guaranteeing the accommodation will always feel spacious and uncrowded.

ONE Experience holidays are often joined by two Tour Managers to attend to travellers’ needs. In addition to special gifts, ONE Experience guests are treated to an additional complimentary service that can be tailored to suit their requirements. This could be a private chauffeur service from home, a pre-holiday get-together to break the ice with fellow guests over dinner and drinks before staying overnight in a quality hotel near the airport or St Pancras Station, or regional flights to the main departure point.
Highlights in 2025 include:
Albania (NEW for 2025)


Discover southern Europe’s best-kept secret, with a Communist past that has meant it has previously flown under the radar, but which now offers the perfect balance of relaxation and discovery.
Departures including 9th June 2025; 8 days from £1990 www.onetraveller.co.uk/albania-tour
Marrakech (NEW for 2025)



Hidden gems of this fascinating city including museums, gardens and areas of the souks, as well as a day in a nearby little-known desert, will make you feel you’ve been transported to a different world while remaining within short-haul distance.



9th May or 14 Nov 2025; 5 days from £1990 www.onetraveller.co.uk/marrakech
Andrea Bocelli in Tuscany
Andrea Bocelli’s annual summer concert in his hometown of Lajatico, in the open-air Teatro di Silenzi, is a highlight of this holiday, but One Traveller also includes excursions to Tuscany’s finest renaissance hilltop towns including Montepulciano, Pienza and San Gimignano, and to the cities of Siena and Pisa.
21 July 2025; 6 days from £3190 www.onetraveller.co.uk/andrea-bocelli-in-tuscany
ABOUT ONE TRAVELLER:
- A Norfolk-based, family-run company, One Traveller was founded in 2007 by Ian Darkin, a highly experienced Tour Manager, who specialised in escorting solo travel holidays.
- One Traveller has since gained the reputation as the UK’s number one escorted solo holiday specialist for the over-50s, winning multiple British Travel Awards for ‘Best Travel Company for Singles Holidays’.
- The ethos of the company is to create fantastic experiences for like-minded mature individuals who, by choice or circumstance, wish to enjoy unique holidays throughout the UK, Europe and across the globe – with no single supplement to pay.
- One Traveller prides itself on excellent service, from the initial customer enquiry right through to the end of their holiday.
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