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Happy Birthday Snoopy at 70

Snoopy at 70: Smeg unveils limited-edition fridge to celebrate Peanuts’ 70th anniversary

Iconic Italian appliance brand Smeg is ecstatic to reveal it has teamed up with the group behind Snoopy to create a limited edition FAB10 fridge to commemorate Peanuts’ 70th anniversary. From previous collaborations with Disney, Dolce & Gabbana and Mini, Smeg is no stranger to partnering with legendary firms to pair its pioneering designs with iconic brands.  

Snoopy at 70
SMEG Fridge
celebrating Snoopy at 70

Snoopy, the much-loved character of Charles M. Schulz’s popular comic strip, Peanuts, made his debut in 1950s and now is immortalised on Smeg’s iconic fridge through this unique coupling of two globally renowned brands. The character has spanned generations that many will remember with a fond sense of nostalgia.    

Smeg’s FAB10 is brought to life by an original Snoopy drawing – a limited edition design that will only be available on a total of 70 fridges worldwide, just 25 in the UK. In fact, each fridge will come complete with a silver plaque denoting to the unique limited-edition number of that fridge. This exclusive collaboration between Smeg and Snoopy sees two brands synonymous with family coming together. The brand’s both share long and multifaceted histories, combining the two’s developed characters and cemented ‘icon’ statuses within their respective fields.  

The playful artwork features Snoopy laying in his classic pose above his doghouse, flanked by his friend Woodstock, who flies above energetically – an invaluable original drawing for collectors of Snoopy memorabilia! The drawing lends itself perfectly to the retro curves of the FAB10 design for a truly perfect pairing.  

Snoopy at 70

The FAB10 is the optimum home mini-fridge, whether you’re tucking it under counters in a home office or it’s a statement piece in the bedroom, and the Snoopy edition adds a ton of personality. The fridge itself features two handy adjustable shelves as well as an ice box, in addition to further storage on the fridge door.   The Snoopy FAB10 fridge will be priced at £1,299 and available from Smeg’s London Store, 14 Regent Street, St James’s,  SW1Y 4PH

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