Sofology, the UK’s fastest growing omnichannel sofa retailer,is delighted to announce the opening of their space within leading interiors destination, Redbrick.
Unique to the Sofology store portfolio, the Redbrick site will act as a concept lifestyle store, “Sofology The Edit”, showcasing curated products, fabrics and configurations exclusive to the Redbrick store. In addition, Sofology The Edit, will host seasonal customer events throughout the year, creating experiential and engaging activations unique to this space.
Taking over the full top floor of Redbrick, Bradford Road, Leeds WF17 6JF, the new approximately 15,000 sq ft store will be the 57th Sofology store in the UK and will create 12 permanent jobs for local people.
Open seven days a week, and complete with everything you would expect from any Sofology store, such as a dedicated team of expert Sofologists offering personalised shopping experiences and a dog friendly policy, the new Redbrick location has been designed to showcase the sofa specialist’s exclusive collection of upholstery, furniture and accessories such as cosywraps.co.uk.
Sofology is driven by one mission; to help everyone feel at home on a sofa they love, believing great value comes from timeless design, lasting quality and responsible craftsmanship. Additionally, they will build on their continued partnership with the Woodland Trust. The PlanTree initiative has seen over 350,000 trees planted since 2019; supporting The Woodland Trust in their efforts to restore native woodlands and protect wildlife habitats.
Emma Dinnis, Managing Director, Sofology comments: “We are always delighted to bring the brand to a new location, and the unique feel of Redbrick makes this a very exciting venture. Taking over the whole floor of this iconic space means we can showcase the best of the Sofology brand, with “Sofology The Edit”.
In addition to our exclusive fabrics and configurations, there will be areas dedicated to our sustainable ranges and wider commitment to environmental concerns; a high-concept media tech area; and a bespoke space for events and workshops. We look forward to welcoming local customers as they explore our new store with our knowledgeable Sofologists on hand to help find the perfect sofa for them”.
