Brothers Cider, the fastest growing premium mainstream fruit cider brand[1], has today unveiled the latest addition to its range of curious and unique ciders with the launch of Toffee Apple Alcohol Free. The new variant, is at 0.0% ABV as well as being gluten free and vegan friendly, and will be available in 500ml bottles via Morrisons, independent retailers and direct from the Brothers online shop.
The launch marks the English premium cider producer’s entry into the burgeoning alcohol-free category, as awareness amongst consumers continues to grow, with 43% now aware of alcohol-free cider compared to 32% in 2020[2]. As the best-known Brother’s flavour, Toffee Apple is in significant growth with recent company sales up by over 50%[3], it is the first of its innovative portfolio, to be made available as an alcohol-free version.
As consumers look for further choice across more occasions as part of a balanced lifestyle, the first alcohol-free Brothers variant will provide cider drinkers with all the flavour they expect – a delicious blend of cream soda and smouldering toffee with a rich creamy finish – but without the alcohol.
Nicola Randall, Senior Marketing Manager at Brothers commented: “At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. We’ve entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”
The new Toffee Apple Alcohol Free comes shortly after the successful launch of Pink Grapefruit, Honeycomb and Cloudy Lemon in March, joining Brothers Cider’s wider portfolio of ten variants.
