After a hugely successful inaugural festival in 2024, the legendary house music brand Love to be… returns to The Stray in Harrogate on Saturday 6th September and this year it’s taking the experience to the next level with the announcement of a brand-new Ultra VIP offer.
The exclusive Ultra VIP Experience is a first for Love to be…and is being launched in collaboration with Yorkshire-based premium tequila brand Hacien.
Available to just 250 guests the bespoke offering combines comfort and class for the more discerning festival-goer who wants to celebrate this year’s Love to be…Festival in seamless, high-end style. Hacien will bring a sophisticated atmosphere to the Ultra VIP space, creating an immersive club-style environment within the festival complete with stylish décor, dedicated seating, table service, exclusive viewing platforms and more.
Ultra VIP table packages will offer the ultimate festival indulgence for up to 10 guests, with Hacien tequilas, premium spirits, beer, and soft drinks all included in the price and a dedicated server throughout the day.
On top of that Ultra VIP ticket holders will enjoy fast-track artist entrance, reserved seating and tables, access to exclusive stage-side viewing platforms, a private VIP bar, luxury toilets, and on-site parking. There’s also access to the complimentary VIP Pamper Room, complete with feather plumes, luxury toiletries, and glam team.
Hacien co-founder, Seb Francis, said: “This collaboration is a natural fit, uniting our shared passion for celebration, bringing people together, and creating truly memorable experiences. Festival-goers are in for an unforgettable day, and we’re especially excited for the Ultra VIPs to be the very first to sample our brand new, exclusive flavours!”
The introduction of the Ultra VIP Experience follows a sold-out run of uplifting outdoor and daytime events for the Love to be…brand in 2025, bringing multigenerational, music-loving crowds across the UK together with heavyweight house music lineups and first-class production.
Love to be… co-founder, Marc Dennis, said: “This is more than a festival. This is a celebration of house music, culture and style – done the Love to be…way. Our new Ultra VIP Experience is designed for those who appreciate great music but also value comfort, exclusivity, and premium service.
“It’s about celebrating the love of house in a more refined and intimate way, providing a space where seasoned house music fans of all ages can come together to enjoy the festival in an unforgettable setting.”
This year’s festival line-up features some of the most iconic names in house music, including Armand Van Helden, Shapeshifters, Ultra Nate and Marshall Jefferson, supported by top-tier DJs and performers across the day.
Set once again in the beautiful surroundings of The Stray in Harrogate, the festival will transform the iconic park into a party paradise, with 11 hours of non-stop house music. A completely reimagined main stage is set to give an indoor-outdoor experience and the Music Factory Classics Big Top pays homage to Love to be’s… iconic Sheffield roots where 90’s house history meets festival fever.
A fantastic food village will feature high-end street food from vendors serving Greek dishes, Kerala-style South Indian vegetarian food, stone-baked pizzas, and gourmet chicken – all of which can be ordered direct to the Ultra VIP tables via the festival app.
Topping off the festival experience in style will be an array of fairground rides, a roaming team of Ibiza and Dubai superclub dancers in show-stopping costumes, stilt walkers, fire breathers and epic audio-visual production.
Following a sell-out debut, capacity of the event has also been increased from 4,000 to 6,000, giving even more house lovers the chance to experience a day packed with euphoric music, great food, immersive entertainment, and unforgettable energy.
Ultra VIP tables are extremely limited, and early booking is strongly advised. For full package details and prices or to make a booking visit www.lovetobeevents.co.uk or Skiddle.
Images supplied
