Following a milestone year marked by the debut of five groundbreaking new luxury yachts from Italian Sanlorenzo shipyard, Sanlorenzo Yachts UK confirms the opening of a landmark London showroom on 61 Park Lane, Mayfair in spring 2026.
Bringing one of the world’s most established shipyards to Central London for the first time, this bold move reflects Sanlorenzo Yachts UK’s continued confidence in the UK market and London’s continued importance as a global capital for luxury goods and experiences. In recent years, the company has witnessed a significant surge in demand from UK customers seeking a truly bespoke approach to yacht design – individuals who place emphasis on privacy, exclusivity and complete personalisation.
Sanlorenzo is the world’s leading single-branded shipyard for yachts over 24-metres, setting itself apart by giving the buyer a rare opportunity to co-create their yacht in collaboration with leading architects and interior designers of their choice. Every Sanlorenzo yacht is unique, a masterpiece that blends cutting-edge performance with lifestyle-driven design, from innovative asymmetric layouts that offer increased interior volume and a closer connection to the water, to fully glassed swimming pools and expansive beach clubs with fold down terraces. Each yacht is a fully customisable “floating home” shaped around the owner’s personality and lifestyle choices – all crafted with the precision of Italian artisanship.
“The expansion of our business with the establishment of our new London showroom reinforces our commitment to our UK clientele, placing the brand firmly at the centre of one of the world’s most influential luxury hubs. It allows prospective owners and those new to yachting to begin their Sanlorenzo journey, without needing to leave the capital,”, says Nick Hatfield, Managing Director of Sanlorenzo Yachts UK.
The Park Lane showroom has been conceptualised for today’s generation of yacht owner and charterer. The boutique space invites clients to explore yacht models, layouts and consult directly with Sanlorenzo and Bluegame (a brand of Sanlorenzo) experts.
With a special focus on charter, the team will guide and inspire clients who are not yet ready for full ownership. Sanlorenzo’s charter fleet provides an elegant introduction to the world of yachting, offering the same bespoke service and design excellence for which Sanlorenzo is renowned.
“Chartering is the gateway. Discerning individuals are moving away from conventional luxury travel and seeking experiences entirely on their own terms. With a Sanlorenzo yacht charter, they can curate fully personalised itineraries, from chef-driven dining experiences to high adrenaline watersports, all whist hosting friends and family in complete privacy and seclusion. And with vistas that change by the day, no two experiences are ever the same.” says Hatfield.
Sanlorenzo’s first yachts took to the water in 1958 from a small town in Tuscany. Since then, the shipyard has evolved to become one of the most innovative, stylish outfits at sea, specialising in yachts that are ahead of the curve in design, performance and sustainability. As the representative in the UK and Ireland,
Sanlorenzo Yachts UK supports the brand’s unrivalled strength in vision, direction and heritage and is now integral to the growth of the shipyard, which has seen two decades of consistent leadership and growth with Massimo Perotti at the helm as Executive Chairman.
Sanlorenzo’s global order book continues to grow at pace, fuelled by this year’s strong yacht debuts, and a deepening desire among clients to craft something truly individual.
Complementing its base in Swanwick, Southampton, Sanlorenzo Yachts UK’s Park Lane showroom opens in 2026, with more Sanlorenzo and Bluegame yacht launches and announcements in the pipeline.
Sanlorenzo Yachts UK is part of the Ancasta Group.
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