Hotels strive for one thing over any other, and for good reason; pleasant guest experiences. According to statistics, 40% of guests will leave a good review after having a positive experience.
On the flip side, 48% of guests are also quick to leave a bad review after having a negative experience. This necessitates hotels to be on their toes when it comes to offering amenities and services. With competition getting fiercer by the day, now is the best time for marketers in the hospitality industry to incorporate creative new ways to make guest experiences more delightful. Here is a list of 6 thoughtful and simple ways to offer enriched guest experiences.
Delight Guests With a Pre-check-in Email
A great way to make guests feel valued and welcome is to greet them with a pre-arrival email the day before their check-in date. This not only lets them know that you are looking forward to hosting them, but that you are also grateful for having the opportunity to do so. Granted, not all guests may take the time to read it, but for people who may have doubts or questions about their stay, it can be an excellent resource.
A few important pointers to include in your pre-arrival email:
- Warm and personalised greetings along with a reminder about their accommodation bookings
- The date and time of check-in and any details of the type of room they booked
- A location map of your hotel with directions on how to get there
- Important contact numbers of public services they may need in connection with their stay, such as cab drivers, tourist guides, dry cleaning services, and essentials stores
- Instructions on what to do on arrival to check-in
- A list of important documents they need to carry for the stay
- Contact numbers for emergency
- Names and contact numbers of personal relationship managers to take care of the guest
Offer Personalised Welcome Notes
Nothing says “warm welcome” more than a personalised welcome card created especially for your guest. Use high-quality paper stock and print a heartfelt greeting tailored to their specific occasion, whether a birthday, an anniversary, or a business conference. Offer the note along with the key to their room, and needless to say, have your service staff do so with a wholesome smile.
Alternatively, place it on your guest’s bed for them to see when they enter the room, along with a bouquet.
Provide Thoughtful Personalised Door Hangers
One of the best ways to provide a pleasant experience to guests is to give them the freedom to choose services or amenities based on their preferences. For example, some guests may prefer to have their rooms cleaned by themselves, as opposed to assigning housekeeping.
To provide this choice without interrupting their experience, use custom door hangers with essential messages such as “Please clean my room” or “Do not disturb”. This allows guests to use appropriate signs to indicate their requirements during the stay.
You can also use creative budget type door hangers to convey important information such as event announcements or itinerary updates. For example, if the guest is scheduled for a spa and meeting the next day, attach a personalised door hanger containing a mini-itinerary when they get back on the previous day.
Door hangers are a simple, affordable, and thoughtful tool that can enrich guest experiences effortlessly. There are a variety of options available today for you to choose from such as budget type door hangers, fold type, hook type, and more. Be sure to partner with a premium printing company to match your level of services.
For example, Printed Door Hangers offers dedicated services for hotels and other establishments in the hospitality industry. They understand the need for hotels like yours to provide high-quality services while maintaining a budget.
Printed Local Guides
Consider printing a visually appealing local area guide with pictures, names, locations, and interesting trivia about prominent attractions in the city. Include the location of your hotel as well to give your guests an idea of the distance and directions to each place. Additionally, include transportation options to get to each place and restaurants they can try while sightseeing. You can go one step further and include some hidden gems as well to make it more interesting.
Place the visual guide in the guest’s room or at the reception desk for visibility.
Stack Tech-Infused Amenities
In an Expedia survey, more than 70% of guests were willing to pay extra for high-quality amenities. Hence, by all means, ensure to supplement your services with ample technological amenities, of which free and fast WiFi is a top priority. Other common guest preferences include contactless payment options, voice-activated in-room facilities, smart TVs, and contactless room service. Incorporate as many smart systems as possible into your guest experience for the best outcome.
Infuse Sustainability Into the Guest Experience
According to studies, 59% of travellers are likely to spend more to improve the sustainability of their trips and accommodations. This implies that it is an important value to upkeep to increase bookings.
Hence, weave sustainability into your hotel’s guest experiences by deploying conscious building amenities like energy-efficient lighting systems, building energy conservation projects, participating in local initiatives like forest conservation or wildlife conservation, and seeking important sustainability certifications to add to your brand name. Along with attracting eco-conscious customers, this also enhances your hotel’s reputation as a responsible name in the hospitality sector, making you eligible for more perks and benefits from the Govt. as well.
Wrapping Up
In the highly competitive hospitality industry, the only way to thrive and earn solid business is to provide exceptional guest experiences. For that, it is important to pay attention to the smaller details. This is where thoughtful and simple gestures can do wonders. From providing personalised door hangers and free WiFi connectivity to delighting guests with sustainable features, there are many low-effort things you can do to enrich your guest’s stay. Use this guide to elevate your offerings and make a difference.
Contact Printed Door Hangers in the UK, for all types of customised hotel assets including fold type, hook type, and budget type door hangers.
Author Bio :
Nimesh Kerai is the Printing Head at Printed Door Hangers in London, where he oversees the production of high-quality custom door hangers and signage. He ensures that every product meets the highest standards. His expertise and passion for innovation have positioned Printed Door Hangers as a top choice for businesses across the UK. In addition to his work in printing, Nimesh shares his knowledge through insightful blogs, helping others understand the nuances of effective signage and promotional materials.
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