The Statistic Brain Research Institute states that 72% of individuals judge you or your company based on the quality of the business card. On the other hand, 39% of people refuse to do business with companies if business cards look cheap!
Such staggering statistics highlight the importance of designing your business card. However, if you’re uncertain where to get started, here are all the tips to consider!
1. Consider the size and shape
Business cards must be big enough to fit the right content in a legible font size. However, they must also be appropriately small to fit in wallets.
Traditionally, the appropriate business card size is 3.5in × 2in. However, you can make yours slightly bigger to add more information about yourself or add links to your website, portfolio, or LinkedIn profile.
If your business is about something fun, such as toys, candies, or a bakery, you can ditch the rectangular shape. Instead, make your card the shape of your best-selling product to add personality!
2. Choose a material
Traditional business cards are usually made of thin paper, and some have a layer of plastic to make them smudge-proof. However, these don’t look professional at all and ruin your image.
You can instead go for thick high-quality paper to elevate the feel of your business card. Fuse this option with raised, acrylic, or metallic ink for a luxurious impression! Some also opt for eco-friendly materials like bamboo and seeded paper with vegetable-based ink.
Another cool option is to forego paper options completely. After all, paper business cards get discarded, lost, or damaged. You also have to reprint them regularly whenever you run out of cards.
Instead, consider investing in metal business cards with QR code. You just need to tap them against the receiver’s device or let them scan the QR code and voila!
Your card details get transferred directly to their device. Thus, there’s no material wastage, losing information or reprinting!
3. Focus on the colour scheme
While the all-white business card isn’t a bad option, it never appeals to the receiver. If you opt for traditional business cards, a white one will always get lost among others.
Instead, make your card even more eye-catching with a pop of colour. Use your brand’s colour scheme and logo to enhance brand awareness among receivers. Add the logo either in one corner of your card or the back.
Whenever clients and customers notice the card, these details will keep your brand on their minds.
However, if you’re planning for any major brand makeover, including a change in logo design or colour scheme, design your card after finalizing the change.
4. Select the right font
Choose a font that matches your business type. For instance, legal firms must use serious fonts like Times New Roman and Arial, while amusement parks can use something more laidback like Comic Sans MS.
Avoid difficult-to-read font styles, like Blackadder ITC. Otherwise, a receiver will discard it without hesitation.
Lastly, the font size must also be readable. Don’t shrink the size to squeeze in more information. Otherwise, the card will look extremely untidy and affect your brand image.
5. Prioritize important details
While designing business cards, most people feel confused about what to add and what to skip. Some details your card must always have are:
- Your name
- Your business/company name, logo, tagline
- Your profession/position
- Contact details: Business phone number and Business email
- Physical address of your business/company
- Call to action, such as “Visit our website for more details” or “Request a free demo here.”
Other significant details include the website URL, social media handles, and online portfolio link. If there’s not enough space to accommodate these, add a QR code and redirect to a page with all these details.
6. Add a headshot
If your card has enough empty space, you can even add your business headshot to it. Place it on the back of your card, along with the logo.
This will help the receiver remember you even better. Especially, if you met them in a social event, it’ll help you stand out from your competitors.
7. Proofread and print!
Once you’ve decided on all the design factors, proofread the details by yourself once a day for 3 days. Request a close one to double-check once more for all details. If everything is accurate, get it printed!
Conclusion
Designing a business card may initially seem daunting. However, with these tips, you can take care of each step individually and develop the most unique and intriguing design!
Images courtesy of unsplash.com and pexels.com
