When you are about to establish a business, it is only natural that marketing should be your top priority. Having a well-planned marketing strategy will help you to be able to run a successful business, this is why a marketing strategy is very important to put forward.
If you have a good marketing strategy, then there is a great chance that your brand will be easily liked by consumers.
In the business world, the challenges are getting bigger. An entrepreneur must understand how to retain their customers, as well as win over new customers. If you can hook a lot of new customers, the business will last a long time.
With the swift development in the digital side, you can easily attract potential customers through several new marketing strategies. One of which is giveaways. Giveaways are definitely one of the best things that you can do to reach potential customers as well as raise awareness around your brand.
What is a Giveaway?
A giveaway is a marketing strategy where you should give away prizes or something for free to market your brand. Usually, there will be a certain condition that customers should do in order to participate in the giveaway process.
Giveaways become even more useful due to the rise of social media. Utilizing social media with a giveaway strategy could really help to grow your social media presence. You can ask people to follow your account, comment, like, or share your social media posts, and even do challenges to attract people.
Even though a giveaway means to give something for free, this is still an integral part of marketing activity. Nowadays, the giveaway has become one of the marketing trends that are here to stay.
Tips for Holding a Giveaway
You have to prepare many things before holding a giveaway to achieve the desired target. Here are some tips to ensure your giveaway can run smoothly!
Define the Goal
The main factor for the success of a giveaway is setting a clear goal. If you are just starting a business, surely the first goal you need is to attract the attention of customers and grow your social media followers and engagement. It is not an easy thing to do, but with a giveaway, you can definitely do this in a short time.
Determine the Giveaway Type
The second thing you have to do is to determine the type of giveaway you want to offer. These two types of giveaways are often used in marketing strategies, self-giveaways and sponsor giveaways.
- Self Giveaway
As the name suggests, this type of promotion is carried out independently. You have to decide everything on your own, starting from determining the terms, promotions, prizes, and selecting winners. The whole process is carried out and arranged by you.
Generally, this type of promotion is carried out by a brand that is already well-established and has a large number of followers.
- Collaboration Giveaway
Different from the first type, this type of promotion is perfect for those of you who want to make a particular giveaway event. You can work with certain brands to make it more optimal. The purpose of this type of promotion is to increase brand awareness or engagement. Thus, this type of promotion is perfect for those of you who are just starting a business with small-size customers.
Determine the Free Gift
After determining the target market segment, the next thing you should do to make your giveaway even more attractive is to determine the right gift. For example, if your goal is to increase leads, then the most appropriate gift is to provide the product or service that you offer. The number of giveaway participants will affect the number of leads, thus making sure the prizes you give can become a magnet that attracts lots of customers.
Where you do the giveaway can also affect what kind of gift is appropriate to give. For example, if you join an event and open a booth there, you might want to give away a water bottle that can help to ease the customer’s thirst. You can collaborate with private label water in order to get a free or affordable water bottle.
Define Requirements
Giveaway winners are those who successfully pass the terms and conditions that you apply. Therefore, determining the giveaway requirements is an important part of holding this type of promotion.
The specified requirements must also be in accordance with the aim of the giveaway. If your goal is engagement, you can ask participants to follow, like, comment, or mention some of the closest people on your specific social media content.
With lots of competitors in the business field, it is important for entrepreneurs to have to be creative in order to attract people’s attention. Holding a giveaway event is definitely one of the most creative and effective things you can do to market your brand!
Images courtesy of unsplash.com
