The modern world is almost entirely tech-centric. From the televisions we watch to the electric toothbrushes we use to clean our teeth, everything we do now has influence from the growth of technology.
But if there is one thing that has stood the test of time and remains in this ever-changing digital era, it’s the analog watch. Of course, smart watches have been introduced and many people turn to their phones for the time, but the luxury watch global market value still stands at a whopping $6.9 billion. So, how have traditional watches kept up with the digital world we now live in?
A watch, for many, is a functional purchase. It always has been, and always will be, a device to tell the time at its core. But, of course, for the majority of watch wearers out there, it is so much more than that. For some, it can be a sentimental gift or heirloom that is invaluable and for others, it may be an investment piece that is maintained for future profit. Whatever it may be, the traditional analog watch has remained a much sought-after product long after digital became the norm.
That’s not to say digital watches are rivaling the traditional style and function. Apple, the creators of the most popular smart watch on the market, now sell more watches than luxury brand Swiss. And many opt for the tech-rich features of a smart watch to track their fitness, manage their diary or simply to stay up to date with the latest trends. But even for those who are regular smart watch wearers, there is no direct comparison with a traditional watch. Their functions, uses and selling points are different.
Traditional vs. Digital
Smart watches are becoming increasingly popular as the need to stay in touch with the tech-obsessed world is an important factor for many. One thing that smart watches are attempting but have not quite succeeding in just yet is the combination of features and style. The main selling point of a watch for many buyers is the look, feel and statement of the watch. And smart watches cannot give the same impact.
Similarly, smart watches don’t have the same social standing and familiarity as traditional brands. Omega, Rolex, Breitling or Hublot watches are all attractive purchases because of their longstanding, recognisable history. They are associated with wealth, class and luxury. And no matter how many Apples, Samsungs, Fitbits or Garmins pop up along the way, their years of building a reputable brand can never be ignored.
You wouldn’t wear a smart watch with a nice suit in the same way you wouldn’t wear your nicest watch to the gym. The two are great accessories in their own right, which explains why the classic analog will never leave our wrists.