Emirati fragrance house, Afnan Perfumes is proud to launch a collection of exotic fragrances on UK shores for the very first time this Christmas.
The luxe range comprises 47 elegant Middle Eastern perfumes, Eau de Parfums and concentrated perfume oils including the bestselling Supremacy range. Sold at DXB Perfumes and Beauty Base online and at selected stores, prices range between £19 and £95.
Afnan Perfumes
Afnan’s sophisticated yet youthful generation of multicultural consumers will be presented with a showcase of flavour notes to refresh, seduce and inspire, ranging from lemon and mandarin orange to wild lavender and bergamot, orange blossom and rose.
Designed to evoke a sense of adventure and culture, the Supremacy range comprises a host of indulgent fragrances. For men, there is the sensual and fresh bestseller Silver, the rich and earthy Gold, the intense and intoxicating Noir and the citrusy and summery, In Heaven. (All Eau de Parfum, RRP £50/100ml).
Unisex fragrances include the heady and seductive Oud Eau De Parfum (pictured) and Not Only Intense, one of Afnan’s most-loved and dangerously addictive Extrait de Parfums (both RRP £65/ 100ml).
Zimaya is a unisex, classy sub-brand of Afnan Perfumes, whose hero products are Amber Is Great and Oud Is Great (Extraits de Parfum, RRP: £40/100ml). Amber Is Great is a decadent perfume, designed to refresh and uplift. It encompasses top notes including fresh citrus, wood and saffron, mid-notes of amber, orange and citrus peel, and base notes of ambergris and oak moss. Oud Is Great begins with the aroma of freshly grounded spice on the golden glow of a cool autumn’s day, a mild floral sweetness delights the senses as the cool wind that brushes past envelops you in its ever-so-soothing and sturdy earthiness, finally leaving you with a lasting warmth for the chilly day ahead.
For women, there is Souvenir Desert Rose (Eau De Parfum, RRP £70/100ml). The fragrance of the oud bergamot perfume opens with invigorating fruity notes, musk and sweet. Powdery, fresh and tropical mid notes are then deeply grounded with rich base notes of Sandalwood, Citrus and Amber, ending the fragrance with a spicy feel.
More info at afnan.com. Available thanks to a partnership with Europe’s largest distributor of Arabian perfume, Brands West.
Amjal Perfumes
Arabian fragrance brand Ajmal Perfumes is pleased to bring a 300-strong collection of ultra-prestige scents and oils to the UK for the first time this Christmas. From enchanting magic lamp-inspired bottles themed around 1001 Arabian Nights to cut-glass-held, magical, mystifying aphrodisiacs, this enchanting and exotic brand will satisfy the most discerning fragrance connoisseurs.
There are 15 collections of high-end Eau de Parfums, Extraits de Parfums and Hair Mist products from which to choose, each with their own sumptuous, captivating blends. Prices range between £18 for Ajmal Neutron Eau de Parfum Spray 100ml and £220 for Ajmal Eternal 27 Eau De Parfum Spray 100ml. The collections will be sold via DXBperfume.co.uk, with selected perfumes at Beauty Base online and in stores.
A brand with a rich heritage spanning seven decades and two continents (Asia and the Middle East), the Ajmal Perfumes portfolio embraces more than 300 prestige scents across both Oriental and French lines. The Oriental offering includes best-sellers such as Wisal, Alia and 1001 Nights. When it comes to French fragrances, there’s the ever-popular Aurum, Blu, Aristocrat, and some of the newer Signature Series creations; Amber Wood, Rose Wood and Santal Wood to name a few.
Ajmal Perfumes was founded in India in the 1950s by the late Haji Ajmal Ali and is now run out of Dubai by second and third generation Ajmal family members. It has grown from a modest trading house into a regional corporate entity, with a 15-collection-strong product portfolio and over 240 global showrooms.
More info at www.ajmalperfume.com. Available thanks to a partnership with Europe’s largest distributor of Arabian perfume, Brands West.
Maison Oud
READY to seduce luxury perfume enthusiasts, Dubai fragrance brand Maison Oud is thrilled to launch a four-strong capsule collection of classy and lavish scents in the UK for the first time this Christmas. For men and women, the four personalities – Khaltaat Rose, Velvet Oud, Amira and Aristocrat – are priced £200 for 75ml and sold via DXB Perfumes. These Middle Easter perfumes are exceptional.
Maison Oud Khaltaat Rose Eau De Parfum delivers top notes of vanilla and rose, a heart of citrus and yellow florals, and gorgeous base notes of white musk, orange blossom and coconut.
Maison Oud Velvet Oud Eau De Parfum brings an enthralling mix of ylang-ylang, bergamot and blackcurrants, giving way to orchid and lotus florals, and a finale of patchouli, vanilla, sandalwood, dark chocolate, vetiver and olibanum.
Maison Oud Amira Eau De Parfum begins with apple blossom, white flowers and peach notes, moves into pineapple and sweet fruits, and finishes with wild rose, musk and pachouli.
Maison Oud Aristocrat Eau De Parfum offers an exotic and balanced exploration of powdery, woody, oud and amber top notes, a musky, white floral and citrus heart and a warm and spicy base.
More info at https://dxbperfume.co.uk/.
DXB Perfumes NEW STORE at Victoria Gate in Leeds is NOW OPEN and showcasing ALL three new, exclusive perfume brands, Afnan Perfumes, Ajmal Perfumes and Maison Oud.
H&N Magazine Review
To say we are excited about these Middle Easter perfumes hitting the UK shores is an understatement! We were lucky enough to receive several fragrances, for both males and females from each collection. We were like kids in a sweet shop!
Before I talk about the fragrances themselves, I need to speak about the packaging and overall presentation. Never, have we seen such luxury designs and attention to detail, in fact if the fragrances hadn’t been ‘all that’, it wouldn’t have mattered because just to have the beautiful bottles displayed would have been enough.
However, once we recovered from being completely blown away by the presentation, we got down to the task of smelling and choosing a favourite – I have to admit, we could not decide on just one.
These fragrances are utterly delicious and as quite a few are unisex there was a battle over who wanted which. There is a fragrance for everyone, musky, citrusy, woody and throughout them all the delicious, delicate note of Oud.
These perfumes last but are by no means overpowering and as they start at £19, they are also totally affordable, in fact we think they are a necessary investment this Christmas – for yourself and as gifts.
Ten out of ten. Treat yourself – you can thank us later!
