Holly Willoughby’s This Morning wardrobe is undoubtedly one of the best on TV, and every day we eagerly await her Instagram post sharing her look.
The fashion icon to Instagram on 7th March to share her latest outfit of the day with fans, ahead of her appearance on This Morning – another gorgeous floral dress! Setting the trend for summer florals in 2022.
Cotton Traders have rounded up their floral favourites for you to shop now and channel your inner Holly Willoughby!
Want to know more about Cotton Traders?
It all started on a college rugby pitch in 1970, when Fran Cotton and Steve Smith first met in Loughborough.
Not long after they met, Fran received his first call-up and cap in 1971 and was joined on the international stage by Steve the following year. Throughout the decade the two friends took part in prestigious tours to South Africa, New Zealand, Australia, Argentina, the USA and Canada.
1980 saw the end of Fran and Steve’s illustrious rugby careers as they looked to the future. They joined Bukta sportswear, that was responsible for producing a lot of sport team’s kits around this era. It was here they honed and learnt the clothing trade, and in 1987, in a small office in Altrincham, Cotton Traders was born.
The early 90’s brought with them Cotton Traders’ first replica licensing agreement with the Rugby Football Union, first with England in 1991, followed by other countries, including Wales in 1992 and South Africa in 1994.
At the 1995 Rugby World Cup in South Africa, Cotton Traders shirts were everywhere but one of the most memorable moments of the whole tournament was when Nelson Mandela handed Francois Pienaar the World Cup trophy wearing a Cotton Traders classic of his very own!
Cotton Traders opens its first retail store at Cheshire Oaks and they went on to open countless more nationwide.
The turn of the millennium saw the business go online. The clothing collections quickly start to grow and they start shipping further afield to ex-pats and new customers overseas.
In 2019, Cotton Traders launches its first primetime TV campaign regionally in Wales, the Northwest and Southeast England.
The rest is history! Happy shopping for this seasons hot florals.
