LilaNur Parfums Born in Madurai, Crafted in Grasse

LilaNur Parfums is a scented love letter to the world from the fields and forests of a rich and diverse land. As a fine fragrance brand out of India, they celebrate its majestic flora and honour their ancient olfactive heritage of creating deeply sensuous oils such as Attars – a uniquely Indian scenting tradition.

In India, attar perfume oils have been used for centuries to scent the body and enrich the soul and LilaNur Parfums has collaborated with the Firmenich Innovation Lab in Grasse to develop a proprietary process to create reimagined Attar Absolu Huile de Parfum that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin.

For the launch collection, four of France’s most revered perfumers – Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry – each with a shared passion for the rich fragrance culture of India – were invited to a compose a scent using an iconic Indian ingredient as their muse and starting point.

By bridging tradition with innovation, we sustain the world’s oldest living flora culture and extend India’s fragrant dialogue with the world.

“Our name LilaNur represents India’s syncretic culture – Lila is Sanskrit for the illusionary celestial play of Creation and Nur is Arabic/Persian word for Divine Light”

Introducing ZAFRAN BOISÉ

“My dream of a cool evening in Kashmir, floating down the Dal Lake surrounded by the scent of cedar, honey, cinnamon and saffron.” — Honorine Blanc, Parfumeur

Zafran Boisé is inspired by the Kahwah tea ritual of Kashmir. Celebrated for its warming effect and rich flavour, this smokey infusion of green tea leaves, medley of aromatic spices, fragrant flower petals and honey is slowly brewed over a wood-burning fire. Served from a copper vessel called a Samovar, the Kahwah is adorned with a sprinkling of crushed almonds and dried rose petals and crowned with strands of saffron, often referred to as “red gold”.

The Zafran Boisé fragrance is intricately crafted around a foundation of smokey woods, bold spices and evocative incense notes, harmoniously complemented by delicate floral touches and subtle, sweet undertones.

Notes – Hero: Smoked Saffron

Supporting: Rose, Cypriol, Praline, Sandalwood, Oud

Price: 225 GBP Size: 100 ml

Images supplied

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