Keds the iconic women’s sneaker brand


Keds, the iconic women’s sneaker brand, is proud to announce the launch of their UK ecommerce site, meaning UK & EU customers will be able to shop their Spring Summer 2020 collection directly from the brand, at

“Launching represents the next step of the official re-launch of the Keds brand in the UK. In close partnership with the Goldfinch Agency, we are celebrating this very important milestone and working together on expanding the digital home for our iconic sneaker collection.”

Keds the iconic women's sneaker brand

Since creating the first sneaker for women back in 1916, Keds has been about helping women expand the possibility of what they can do and who they can be. A lot of strides have been made since then, but there are still rules—written and unwritten—on the “right” way to be a woman. Keds is helping women break these rules by reinforcing the idea that every woman should feel comfortable asserting her true self, whatever that means.

Keds shoes were made to be timeless, created out of canvas and rubber, each style remains minimalistic and true to the iconic silhouette created in 1916. Over the years Keds has introduced various colourways and prints to their collections, as well as co-branded designs; from Kate Spade to stationary company Rifle Paper Co.

Keds the iconic women's sneaker brand

Keds’ classic style, the ‘Champion’, remains iconic and deeply rooted into history, becoming a wardrobe staple for the modern woman, and weaving itself into pop culture and cinema. Keds was famously worn by Yoko Ono on her wedding day and Baby in Dirty Dancing.

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