This spring Mulberry celebrates its quintessentially British spirit by showcasing the best of the brand’s leathercraft and artistry in a campaign featuring the iconic supermodel Erin O’Connor and the artist and emerging talent Kesewa Aboah.
In a return to the brand’s roots, the campaign is shot at The Rookery, one of the two Mulberry carbon neutral Somerset factories. Offering a glimpse into the world of the British lifestyle brand, we take a closer look at the people, places, and processes involved in making each iconic bag.
The campaign – shot by the photographer Felix Cooper and styled by Harry Lambert – features the new Suede Tote, a casual, everyday bag that comes in two sizes – large and regular, both of which are designed for modern, on-the-go lifestyles – and features a discreet, debossed Mulberry Tree logo, a playful, recognisable motif back again after a few years away.
Elsewhere, the Amberley – first launched in 2017 – evolves with a new, larger Top Handle silhouette, which highlights the classic, equestrian-inspired Rider’s Lock and comes in an alluring Night Sky Croc texture.
Core Mulberry styles – and future classics – return in full force across the campaign, including the brand’s original Icon, the Bayswater, in Blossom Pink; the elegant Mini Islington Bucket in Oak and new season Orchid Bloom; and the relaxed Mini Soft Bayswater – a minimalist update to the iconic Bayswater ideal for the everyday – in Chalk.
Pre-loved pieces including an archive Small Amberley Satchel round off the offering, each expertly restored by the hands of artisans in Mulberry’s Lifetime Service Centre – a testament to the brand’s commitment to creating products that are Made to Last. Mulberry’s pre-loved pieces are available as part of The Mulberry Exchange, the circularity scheme established in 2020 in which Mulberry buys back bags from their customers, before authenticating and rejuvenating them at The Rookery. Each refreshed bag is then available for purchase, ready for a new home.
Accompanying the campaign is a behind-the-scenes, documentary-style photo series shot by Paola Ristoldo, which offers an intimate look behind the scenes at the craftspeople at the heart of the brand, plus the everyday trinkets and treasures that mean so much to them.
As part of the B Corp-certified brand’s ongoing commitment to sustainability, 100% of the leather sourced in the collection is carbon neutral, achieved via offsetting with the World Land Trust, and is from environmentally accredited tanneries.
Images supplied
