Carvela announces the opening of its first store outside London in Leeds’ premium Victoria Quarter
- A brand new Carvela store has just opened in Leeds’ premium Victoria Quarter shopping centre, marking the brand’s first venture outside London.
- The store features a new architectural concept for Carvela, combining art deco influences with a true-to-brand colour palette.
- The new store opening comes as Carvela launches its own brand-new bespoke website, Carvela.com, alongside a revised tagline – For Generation Fearless.
Adding to its existing stores in Brent Cross and Westfield White City in London, Carvela have opened a brand new store in Leeds’ elegant Victorian-style shopping arcade, Victoria Quarter – the first Carvela store outside London.
The store’s interiors feature a fresh architectural concept for the brand, combining art deco influences with Carvela’s new neutral colour palette.
Sarah Pugh, Head of Carvela – Buying & Design, says: “Carvela has always has a strong brand loyalty and customer base in the north of England, particularly in Leeds. This, combined with Leeds’s esteemed status as one of the UK’s best shopping destinations made it a very logical location for us to choose as Carvela’s first store opening outside London. We’re looking forward to welcoming our Carvela community in Leeds to this brand new store.”
The store’s opening aligns with Carvela’s launch of its first-ever bespoke online platform – Carvela.com – where customers are able to shop the entire Carvela range, access exclusive offers and a glimpse behind the scenes of the brand.
Carvela have also recently released a brand new tagline – For Generation Fearless. It aims to unite its community by a fierce and unstoppable shared attitude. The same goes for Carvela’s all-female design team. They push boundaries, putting thought and ingenuity into Carvela footwear and accessories, as well as investing in a new ground-breaking comfort technology featured in styles such as Second Skin Sandal.
Key styles for the current season include Jeo Sandal, a chunky flatform sandal; Scatter Bubble, a glamorous trainer featuring a crystal-embellished upper and air bubble sole; Sooty – a Carvela Comfort wedge; and bags including Jordan and studded Pixie.
Carvela is a footwear and accessories retailer for a fearless generation. Since 1978, its design team has pushed boundaries to create shoes and accessories that empower and embolden. With a vision firmly rooted in innovation, Carvela aims to modernise and transform how footwear is designed for its diverse and representative community. It offers extended sizes and widths wherever possible and invests in pioneering construction techniques to deliver products that offer strength and support. Customers can access the entire range at carvela.com, Carvela’s newly-launched website.