FASHION BRAND UNVEILS NEW COLLECTIONS FROM TV HEART THROBS, WITH OFFICAL LAUNCH TAKING PLACE ALONGSIDE ITS SPONSORSHIP OF LOVE ISLAND 2021
DJ and producer, Tom Zanetti, and Love Island alumni turned musician, Jack Fowler, are fast-fashion brand ISAWITFIRST’s inaugural menswear ambassadors; and both reality TV heart throbs have launched their first collections with the brand.
The ranges were unveiled via the brand’s Love Island ad, which premiered during the 2021 series’ debut on Monday 28th June.
The Catch Me If You Can-style ad, created as part of ISAWITFIRST’s official fashion partnership with the show, features islanders from previous seasons, including Joanna Chimonides, Arabella Chi and Molly Smith, escape to sunnier climates via private jet alongside Tom and Jack, with Zanetti’s latest hit single, ‘Didn’t Know’ also featured.
Tom and Jack’s collections are each inspired by their favourite pre-pandemic vacations and club experiences, as well as their own wardrobes. The new edits consist of a wide variety of fashion forward pieces, suitable for everyone’s style and budget, with prices ranging from £5 to £18.
Tom’s collection consists of 61 premium summer looks, which include pastels and neutral colour tones. The range is made up of classic linen sets, silk shirt and shorts co-ords, knitted tops and his staple white jeans, alongside many other smart, summer styles.
Tom Zanetti, DJ and Music Producer, said: “I was so excited to hear ISAWITFIRST wanted to collaborate with me as I’m a huge fan of their stylish collections. I can’t wait for my first range to drop and to start seeing people on the gram wearing our shared styles now that we can kickstart our summer social lives.”
Jack’s collection contains casual looks, boasting loose fits, bold colours and a fresh vibe. The 56-piece drop includes oversized t-shirts, printed shirt and shorts sets, polo shirts and loungewear – coupling up with bucket hats and caps to complete the look.
Jack Fowler, Musician and TV Star, said: “I couldn’t wait to get stuck in when ISAWITFIRST approached me to be a brand ambassador, all of the items in my collection are pieces that I wear and love and I know guys will love them too. The range is full of styles for any occasion. I’m so excited to see the range go live and watch my TV ad with the brand hit screens nationwide next week.”
These newly announced collections follow ISAWITFIRST’s successful move into menswear last year and are the brand’s first collaboration with male celebrities.
Leanne Holmes, Brand Director at ISAWITFIRST said: “We love working with influencers and brand ambassadors at ISAWITFIRST and we were so excited to sign Tom Zanetti and Jack Fowler as our first male collaborators, following the successful launch of our menswear range. Both collections bring something different to the brand and will be sure to bring fresh summer styles to fashion fans across the UK.”
You can shop Jack’s collection on the ISAWITFIRST website here: https://www.isawitfirst.com/collections/jack-fowler-x-i-saw-it-first
and Tom’s collection here:
To stream or download Tom Zanetti’s new single, ‘Didn’t Know’, please visit: https://ada.lnk.to/DidntKnow.