The Traitors reality show hit screens in December 2022 and quickly became a firm favourite with BBC viewers. Set in the Scottish Highlands, the show has become a viral sensation across social media with fans becoming hooked from the very first episode.
Fashionable host Claudia Winkleman has also gained plenty of media attention, with viewers commenting on her country attire and evolving knitwear throughout the series.
Country fashion and lifestyle brand, Humes Outfitters, would love to share some insights into how your readers can get the ‘countrycore’ look, as inspired by Claudia’s sartorial choices.
Thanks to the show, the ‘countrycore’ aesthetic has been increasing in popularity with Google searches for ‘country fashion’ shooting up 20% since this time last year (Google Trends).
In fact, #englishcountrysidestyle has over 530,000 views and counting on TikTok, with videos sharing inspiration for practical outfits in classic shades of brown and green. Tweed jackets, woollen knitwear, and riding boots are all staples of the style.
The country fashion revival has seen people embracing practical fashion such as wellington boots and wax jackets in a considered way, blending the aesthetics with the practical nature of the clothing.
As well as being highly practical, the countryside chic look is also a great basis for a capsule wardrobe, as many of the pieces are timeless, hard-wearing staples that can be restyled in countless different ways — a thrifty and eco-friendly approach to dressing!
Here are three key sartorial tips for achieving the look:
Mix and match natural textures and fabrics
To achieve the eclectic countryside look, layer different textures in complementary colours. Layering is not just a practical option for the UK’s changeable weather, it also allows the wearer to combine different fabrics to elevate a look. A chunky woollen knit can easily be paired with a soft chiffon or silk blouse to soften the overall look, but it will work just as well with a wax jacket to protect against the elements.
Opt for structured country silhouettes
Classic country silhouettes like the blazer can be hugely versatile and smarten up any outfit. To bring this item into 2023, choose a slightly relaxed cut that gives a more oversized silhouette and allows for a thick jumper or shirt underneath.
Follow Claudia’s lead and add a military blazer into your wardrobe as another dressy alternative that can elevate a simple jean-and-jumper outfit.
Add a pop of colour
The traditional colours of country fashion are deep chocolate brown, beige, and forest or khaki greens. These reflect the tonal colour palette of the UK countryside for a practical yet sophisticated look.
To add some interest and fun to your country-style outfits, consider adding a splash of colour with an accessory or statement clothing item — Claudia’s bright green fingerless gloves looked effortlessly chic with her smart black blazer! Teal, burgundy, and even a Barbiecore pink can look brilliant with a subtle ‘countrycore’ colour palette, especially when paired with a versatile classic like tweed. Get the Claudia Winkleman country style.
