Sunscreen is an important part of your complete sun protection strategy as the benefits can be life changing. Using sunscreens regularly decreases the risks of developing skin cancers and helps prevent premature skin aging caused by the UV-rays that your skin is exposed to every single day.
Regular use of sunscreen reduces your overall UV exposure and lowers your risk of skin cancer and sun damage and we have three new amazing P20 products you will want to get your hands on for summer.
Who should use sun protection?
The need for sun protection applies to everyone! Men, women and children over 6 months of age should use sunscreen every day. This includes people who tan easily and those who don’t — remember, your skin is damaged by sun exposure over your lifetime, whether or not you burn.
Babies under the age of 6 months are the only exceptions; their skin is highly sensitive. The best way to keep your infants safe is to stay out of the sun by seeking shade and using sun-protective clothing.
Introducing P20
Each product has been dermatologically tested and designed to be part of your daily skincare routine. Non-comedogenic, suitable under make-up and light, these fast-absorbing formulas provide protection without compromise every day.
These latest launches include added skincare benefits alongside the brand’s signature Triple Protection Technology that provides up to 10 hours protection, highly durable water resistance and superior UVA and UVB protection.
P20 Hyperpigmentation Defence SPF50+ £29.99, 50g – available from Boots and Amazon
With 5-star UVA and very high UVB protection – Hyperpigmentation Defence protects and prevents premature ageing of the skin caused by damaging UV rays and works to visibly reduce existing hyperpigmentation, whilst providing up to 10 hours of sun protection.
Four types of actives target the formation of hyperpigmentation at the upper and deeper layers of the skin:
- Broad spectrum SPF50+ and UVA-PF above 60 protect against sun damage and photoaging
- Niacinamide inhibits melanin from transferring to the upper layers of the skin
- Phenylethyl Resorcinol reduces melanin production in the deeper layers of the skin, preventing hyperpigmentation from forming
- Vitamins C and E reduce the damaging effects of free radicals and help reduce melanin production in the deeper layers of the skin
90% experienced a reduction of dark spots*
75% showed an improvement in even skin complexion **
90% would buy this product as a dark spot treatment*
*self assessment questionnaire on 30 women, daily application 56 days.
**clinical study, dermatologist evaluation, conducted on 30 women, daily application for 56 days.
20 Urban Shield SPF50+ £29.99, 50g – available from Boots and Amazon
Urban Shield has been developed to provide daily protection from the damaging effects of pollution on the skin which can increase the level of oxidation, leading to the degradation of the skin and ageing, wrinkles and hyperpigmentation in the long term.
P20 Urban Shield is formulated with antioxidants Vitamin C and E to deliver protection against daily environmental aggressors including UVA and UVB radiation, outdoor dust, heavy metals and smoke. It protects against photoaging of skin with UVA-PF above 50, is tested safe to use around the eyes and is dermatologically tested for sensitive skin.
80% protection against oxidation caused by cigarette smoke*
60% protection against oxidation caused by outdoor dust*
57% damage reduction caused by heavy metals**
*in vitro test on reconstructed epidermis, measurement of Lipid Peroxidation
**in vitro test on reconstructed epidermis, measurement of Cell Viability
P20 Sensitive Face SPF50+ £24.99, 50g – available from Amazon, Boots, Sainsbury’s, Superdrug, Tesco and Waitrose
Tough on sun, gentle on skin – P20 Sensitive Face SPF 50+ has been developed specifically for sensitive skin, which is particularly prone to sun damage.
This Allergy Certified formula only includes ingredients that have been carefully selected and screened for potential allergens and endocrine disruptors, ensuring it is gentle enough for sensitive skin.
It delivers a UVA protection factor above 50 for very high protection against UV-induced skin damage and is formulated with calming and moisturising ingredients. Antioxidants Vitamin C and E help protect the skin against free radicals and support the skin barrier – giving sensitive skin the best protection from the sun.
94% did not experience any discomfort or stinging in the eyes when using the product
96% like the texture of the product
95% liked the appearance of their skin after applying the product
*Tested in a user study with 100 consumers during summer in the UK.
All products are dermatologically tested, fragrance free and vegan. Formulated without homosalate and octocrylene and only contain ingredients which are not known to be harmful for the coral reefs and marine environment – Respecting Ocean Life.
P20 Hyperpigmentation Defence SPF50+, Urban Shield SPF50+ and Sensitive Face SPF50+ are available now.
Visit P20.co.uk for further information or follow our new Instagram channel @p20_uk
Product images supplied. Other images courtesy of unsplash.com and pexels.com
