Iona from P&O Cruises

P&O Cruises reveals The Script and Pixie Lott as additions for first ever ‘Ionafest’. Newly confirmed artists join a line-up which includes Clean Bandit, Trevor Nelson, MBE, Alex James, Diversity, Jo Whiley and Sara Cox

P&O Cruises The Script

P&O Cruises is delighted to announce that The Script and Pixie Lott have joined the line-up for Ionafest, a major new festival set to take place this summer on Iona, P&O Cruises newest ship.

Irish alt-pop trio The Script and four-time BRIT award nominee Pixie Lott join a host of artists including Grammy award winners Clean Bandit and DJs including four-time MOBO winner Trevor Nelson, MBE; Blur’s Alex James and BBC Radio 2 presenter Jo Whiley

P&O Cruises Diversity

Guests will join Iona in Southampton on Saturday July 4, 2020 for the Norwegian Fjords and the cruise will begin with a spectacular naming celebration that will excite concert and gig fans, and will include a special performance from P&O Cruises new brand ambassador Gary Barlow.
Further entertainment has also been revealed in the form of dance group Diversity, headed by choreographer and dancer Ashley Banjo.  They will be joined by some of Strictly Come Dancing’s biggest stars, including comedian Chris Ramsey, judge Motsi Mabuse and professional dancers Amy Dowden and Ben Jones.

P&O Cruises - Ionafest

Guests will enjoy panoramic views; Nordic scenery and luxurious accommodation, as well as street-food-style pop-ups and bars inspired by foodie fantasies. Other entertainment over the week will include a silent disco, live screenings and aerial wonders in the SkyDome. This unique, not to be missed experience can be booked from and all Ionafest acts and entertainment are included in the price of the holiday, which returns to Southampton on 11 July.

P&O Cruises Norwegian Fjord

P&O Cruises president, Paul Ludlow, said: “We are breaking new ground on Iona, with some of today’s biggest music artists performing at Ionafest. This really is the festival of the year and I’m sure that our guests will be just as excited about these new line-up additions as we are.
“The backdrop of the Norwegian Fjords will give guests a dramatic landscape to enjoy a variety of entertainment, incredible acts and mouth-watering pop-up restaurants, making this a truly once in a lifetime opportunity.”

For more information or to book, call P&O Cruises on 03453 555 111, visit or visit a travel agent.

Example package: Ionafest – G010, Norwegian Fjords, July 4 – July 11, 2020, 7 nights from £749pp.  Departing from and returning to Southampton ports of call are Olden, Geiranger and Bergen.  
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